Baumer hhs Appoints Cuata New Head Of Global Sales
German adhesive and quality assurance company Baum- er hhs has appointed Gustavo Cuata as its new Head of Global Sales. Cuata brings 25 years of international experience from the automotive, packaging, and automation industries.
Throughout his career, he has led global sales initiatives, sustainably expanded market presence in var- ious regions, and built high-per- forming teams in dynamic and highly competitive markets. With his deep understanding of international markets and indus-
Gustavo Cuata
try-specific dynamics, Cuata consistently pursues one goal: sustainable profitability and long-term value, for both customers and the company. His focus is on identifying growth potential, implementing customer-centric strate- gies, and ensuring long-term business success. “I am passionate about driving international growth, building sustainable partnerships and achieving measur- able results in an increasingly complex global environ- ment,” said Cuata. Everything Moves In A Box: CCCA Debuts Redesigned Website The Canadian Corrugated and Containerboard Asso- ciation (CCCA) has launched its redesigned website to highlight the role of corrugated packaging across supply chains with the motto, ‘Everything Moves in a Box.’ “Virtually every product from farms or factory floors to stores or front doors passes through a box at some point along its journey,” the association noted. The launch follows last year’s appointment of a new executive director, Serge Desgagnés, along with a new mandate, board chair Adam Pauwels and board members. As the broader pulp and paper sector contributes ap- proximately $25 billion annually to Canada’s GDP and more than 27,000 jobs, 10,000 of those jobs reportedly come from CCCA member companies. Further, Canada’s corrugated packaging system is un- derpinned by a long-established, domestic circular econ- omy, as used boxes are recovered through municipal and commercial collection programs, recycled and remanu- factured, often multiple times. High recovery rates help ensure a steady supply of material while offsetting landfill waste. With that in mind, the new CCCA website connects stakeholders to sustainability information via Canada’s Paper and Paperboard Packaging Environmental Council (PPEC), including data on recycling performance, circulari- ty outcomes and sustainable fibre sourcing.
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16 May 4, 2026
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