Red Bull Doesn’t Give You Wings Marketing Campaign Disproved in Court For decades, Red Bull has run the marketing campaign that its energy drink gives people wings. Most assume it’s a joke, an exaggeration of the beverage’s stimulating effects. The courts disagreed. A group of Red Bull drinkers in 2014 filed a class action lawsuit against the Austrian company, accusing them of false advertising. Despite the company’s claims, they alleged that the drink does not give you wings. To be more specific, the suit alleged that the ad campaign uses flying imagery to convey that the beverage is better than other caffeinated drinks. While the brand’s messaging claims it improves response times and concentration, the suit alleges the beverage isn’t much more effective than a cup of coffee. Red Bull settled for over $6 million. They also agreed to compensate customers who were disappointed about the drink’s wingless results. Such claimants could receive $10 or a voucher for $15 of Red Bull products. But before you go writing a letter to Red Bull for your voucher, know that customers are no longer eligible for this compensation.
In the quiet moments following an accident, when the immediate chaos has subsided, individuals often feel subtle but significant changes in their cognitive and emotional state. These changes — ranging from memory lapses to increased irritability — are often the first signs of a traumatic brain injury (TBI). Understanding and recognizing the signs of TBIs is crucial for anyone who has experienced a head injury or a moment of unconsciousness, as early detection is crucial to a safe recovery. Recognizing the Signs The first step in treating a TBI is recognizing symptoms, which can vary but often include difficulties in remembering words, unexpected mood swings, or mental cloudiness. These symptoms aren’t minor annoyances but indicators of a deeper issue that require immediate attention. Unfortunately, many individuals dismiss these signs as stress-related or temporary setbacks, missing the opportunity for early treatment. The Path to Recovery Recovery from a TBI goes beyond physical healing — it involves a journey of adapting to changes in abilities and self-perception. It requires a supportive network of healthcare professionals, legal advisors, and loved ones. Acknowledging the impact of the injury is a critical step to healing. Finding Strength and Resilience At the heart of the recovery process is resilience, the capacity to redefine oneself in adversity. Resilience enables individuals to find new sources of fulfillment and the ability to embrace their new reality with grace and patience. It is a testament to the human spirit’s power to overcome challenges and adapt to new circumstances. You Are Not Alone Those affected by TBIs must remember they are not alone. A community of caregivers, medical professionals, and legal experts stand ready to support them through the challenging journey ahead. Together, they provide a foundation of understanding, advocacy, and care essential for healing. Recovering from a TBI calls for early recognition of symptoms, a supportive network for recovery, and embracing one’s inner strength and resilience. By confronting this new chapter with support and self-compassion, individuals can explore new possibilities for growth and fulfillment, reaffirming their inherent worth and potential in the face of adversity. BREAK THE SILENCE Shattering the Stigma Surrounding TBIs
In Red Bull’s words, they settled to “avoid the cost and distraction of litigation,” noting that their ad campaigns and can labels “have always been truthful and accurate.” Red Bull denied any wrongdoing. What Red Bull did was tread the line between false advertising and “puffery,” the legal term for extravagant claims about a product. The law allows for some lofty claims — such as “World’s Best Coffee” — so long as they are opinions. “Red Bull gives you wings” sounds like a factual statement, so it doesn’t fall under puffery. The energy drink company has continued using the slogan in its marketing in event sponsorship and TV ads. So, while Red Bull may not actually give you wings, it did pay out a lot of money in a court settlement over the claim.
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