Our brand is more than how we look – it’s the experience we create in each showhome visit, brochure read, and noticeboard message.
We share a great ambition – for everyone to have a home where they love living. How we speak and write helps make a brighter, happier future a reality today. This brand voice guide is for everyone at Anchor. We each speak in our own personal style, but when we speak on behalf of the organisation, it’s important that the Anchor brand is recognisable.
We create brand recognition by being consistent in how we speak with customers, residents, colleagues and partner organisations, expressed through our choice of words, tone and style.
Appendix 1. Our brand voice, p3
2. Who is Anchor Hanover?, p4 3. Our brand voice in action, p.7 4. Some pointers on audiences and channels. p10
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