What do we mean by ‘brand voice’? Working with the visual elements, ‘brand voice’ is a key tool for building a brand. Whatever message or medium we use, there should be a common thread of our ‘style’ running through our communications. A well-defined brand voice can help bring messages to life by influencing the way an organisation uses words to create depth, texture and life. This helps us build the brand and develop relationships with our key audiences.
Projecting our style into the world A brand’s ‘voice’ is defined by its status and style. We want to express our personality in our messages, so that we stand out and connect with our audiences in a noisy world. Good communication means being clear, using plain English, and considering our audience. Communicating in our brand voice is more than that. It’s about expressing who we are at the same time, every time. The following pages define the style and brand voice for Anchor. Our organisation’s style words (or personality traits) combine to create our distinctive brand voice.
3
Made with FlippingBook - PDF hosting