Who is Anchor?
How people enjoy living is individual, and we want to speak to each person as a valued individual. Our brand encourages people to live their lives, their way. Warmth and relevance are key. However, we balance warmth with a professional, straightforward approach so that we are not overly chatty or long-winded. We’ll always choose the simpler word or phrase so that our language is inclusive and accessible. Our style is: We believe everyone should have a home where they can LOVE LIVING IN LATER LIFE.
Empath How we communicate channels is tailored to Sometimes more expla is needed, but usually f emotionally engaging more impact.
Caring People should be able to tell from what we say and how we say it that they are not a number in a ‘system’. We actively welcome, listen, and show patience – so that people of all backgrounds feel valued as part of the Anchor community. While we are driven to help, we are never patronising, and always communicate as one adult to another.
Can-do Our language reflect and a willingness to m for our residents. As to solving any issues our language friendl and to the point.
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