Insider Circle PRACTICE MARKETING TIPS • MARCH 2023
What if 50% of the Appointments on Your Schedule Were from Past Patients or Family Referrals? When you work to market consistently to past patients, it’s totally possible for 50% of your patients to be returning patients! That means YOU control your patient volume – not the doctors who refer to you. Here are a few more reasons why your list of past patients is a pot of gold— if only you tap into it! • It costs 5x more to get a new patient vs bringing back an old patient! (Invesp) • Your returning patients will spend 67% percent more than new patients (Business.com) . That means longer plans of care and better outcomes, too! • Bringing back an existing patient has a 70% success rate, while attracting a new patient has only a 5-20% success rate (Textedly)
A SIMPLE FORMULA TO MEASURE YOUR UNTAPPED “PAST PATIENT GOLD” Based on our 12+ years of research, we’ve found that for practices that send regular patient newsletters to their past patients, they can expect 1-2% of their past patients to come back in for care each month. That may not sound like a lot, but… If you send printed newsletters to 2000 past patients each month, and 1-2% of 2000 = 20-40 patients back in for care, you could have 20-40 extra patients on the schedule each month! At a patient value of $750 per plan of care, that’s an additional $15,000 - $30,000 in revenue per month!
How much revenue are YOU leaving on the table?
The key to consistent patient volume is marketing consistently to your past patients . You’re sitting on a pot of gold. Don’t ignore it! Start marketing to past patients today.
Scan The QR Code to Start Your Patient Newsletter Campaign Today!
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