How This PT Clinic Got 2x MORE Patients with Patient Newsletters
Most PT, OT, and Chiropractic clinics work hard every month to attract new patients. Those who do so consistently can achieve a nice level of stability in their clinic. But the most-often overlooked secret to real practice growth is reactivating past patients. Reactivated patients are individuals who already know and love your staff and practice and trust you with their care. Successfully reactivating a patient, even just once, doubles their lifetime value typically at a fraction of the cost it took to acquire
using this strategy? Somewhat. Did they see an opportunity to enhance those numbers? Absolutely! THE RISK PAID OFF…LOOK AT THESE NUMBERS Rocky Mountain PT began direct mailing their newsletters in October of 2020. In October alone they had 73 reactivated patients vs. the 24 they had in September of 2020. In fact, Rocky Mountain started seeing close to a 1% conversion rate that month.
THANK YOU TO ALL OF OUR PATIENTS! WE ARE EXCITED TO BE NOMINATED YEARS IN A ROW!
CENTRAL FORT COLLINS 1307 E. Prospect Rd. Suite. 120
GREELEY (PEDIATRIC) 1931 65th Avenue, Suite C Greeley, CO 80634 Phone: (970) 702-2507 WINDSOR (PEDIATRIC) 4650 Royal Vista Circle Suite 100 Windsor, CO 80528 Phone: (970) 305-5070
Fort Collins, CO 80525 Phone: (970) 568-8461 LOVELAND 289 E. 29th St. Loveland, CO 80538 Phone: (970) 775-2429 WINDSOR 1159 Main St. Suite A Windsor, CO 80550 Phone: (970) 460-0066 JOHNSTOWN 111 W.S. 1st Street Unit A Johnstown, CO 80534 Phone: (970) 660-5000
WWW.ROCKYMTNPT.COM
N
FREE NEW YEAR WORKSHOPS DETAILS INSIDE
HOW YOU CAN AVOID SURGERY AFTER A SPORTS INJURY
GREELEY 6200 W. 9th St. Unit 5 Greeley, CO 80634
Phone: (970) 301-4596 SOUTH FORT COLLINS 2121 E. Harmony Rd., Building A1 Suite 310
Fort Collins, CO 80528 Phone: (970) 672-8875
8,262 Direct Mailed Newsletters
79 Reactivated Patients
JOHNSTOWN CLINIC HAS A NEW FACILITY! Rocky Mountain PT has a new facility in Johnstown! Follow our Facebook and website for any updates. NEW ADDRESS: W.S. ST STREET UNIT A JOHNSTOWN, CO
FREE PT CONSULTATION
$ 74,978 Total Profit
www.rockymtnpt.com
For many people, playing sports is a fun way to burn extra calories, socialize, FSILJY ܪ Y:SKTWYZSFYJQ^YMNXFQXTRJFSXYMJTHHFXNTSFQXUTWYXNSOZW^TW F ܫ FWJZUTKFSTQINSOZW^TWHTSINYNTS8UTWYXNSOZWNJXNSYMNXFWYNHQJ\NQQGJ IJ ܪ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ѣXPSJJYJSITSNYNXFSINQNTYNGNFQGFSIX^SIWTRJ8J[JWJPSJJ NSOZWNJXTKYJSNSHQZIJGTSJGWZNXJXTWIFRFLJYTYMJHFWYNQFLJTWQNLFRJSYX SHIN SPLINTS: 8MNSXUQNSYXTHHZW\MJSYMJWJNXFUFNSFQTSLYMJQFWLJ GTSJNSYMJKWTSYTKYMJQT\JWQJLPST\SFXYMJYNGNFTWXMNSGTSJ8MNS XUQNSYXRTXYHTRRTSQ^THHZWNSWZSSJWXJXUJHNFQQ^YMTXJ\MTFWJOZXY
CALL A CLINIC NEAREST YOU TO SCHEDULE TODAY!
Spots are limited so call today!
Call to schedule. Expires 02-23-21
XYFWYNSLFWZSSNSLUWTLWFR9MNXNXZXZFQQ^IZJYTUTTWFQNLSRJSYTKYMJ GTI^TW\JFPSJXXNSYMJQJLRZXHQJX 9MJYJFRFY7THP^2TZSYFNS5M^XNHFQ9MJWFU^HFSYWJFYRFS^TWYMTUJINH FSIWJUJYNYN[JRTYNTSNSOZWNJX\NYMTZYYMJSJJIKTWNS[FXN[JXZWLJWNJXTW RJINHFYNTSX.SKFHYRTXYITHYTWXMF[JYMJNWUFYNJSYXYW^UM^XNHFQYMJWFU^ ܪ WXYGJKTWJWJHTRRJSINSLFS^TYMJWUWTHJIZWJX 9MJQNHJSXJIUM^XNHFQYMJWFUNXYXFSIUM^XNHFQYMJWFUNXYFXXNXYFSYXFY7THP^ 2TZSYFNS5M^XNHFQ9MJWFU^HFSHZXYTRN_JFUWTLWFRYMFYFIIWJXXJXYMJ \JFPSJXXTK^TZWUFWYNHZQFWRZXHZQTXPJQJYFQX^XYJRFQQT\NSL^TZYTWJHT[JW VZNHPQ^FSIWJRFNSFHYN[J*[JSNK^TZMF[JFSTQINSOZW^NYNXNRUTWYFSYYT MF[JNYJ[FQZFYJIG^TZWUM^XNHFQYMJWFUNXYXYTUWJ[JSYQTSLYJWRIFRFLJ QNPJFWYMWNYNX
$ 79,000 Total Revenue
$ 4,022 Investment
YOU DO NOT NEED A DOCTOR’S PRESCRIPTION TO SEEK PHYSICAL THERAPY IN THE STATE OF COLORADO YOU HAVE DIRECT ACCESS TO PHYSICAL THERAPY
NEW PATIENTS
That rate is almost double the industry average… all within the first month! The results show they did have the typical seasonal dip in November and December, but were still seeing 2-3X more reactivations than months before! IN CONCLUSION… If you’re on the fence about direct mailing your newsletters, let Rocky Mountain PT’s results be the support you need to make the jump. Direct mailing is worth it! Although there is an initial investment upfront, you can see that the margin for profit far surpasses the initial cost.
them the first time leading to higher profit margins and revenue. So how can you make sure you’re re-
Pro Tip!
Kick Off The New Year With Record-Breaking Record-Breaking Patient Numbers!
engaging those past patients? Simple… Direct Mail Newsletters!
Rocky Mountain Physical Therapy is a great example of just how powerful mailing monthly newsletters can be. They are a 9 location practice that currently direct mails from 7 of their locations. Before direct mailing, Rocky Mountain PT was strictly just emailing out their newsletters digitally and posting on their website. Were they engaging past patients
PracticePromotions.Net /DOWNLOADS
LOOKING FOR WAYS TO ENCHANT YOUR PAST PATIENTS?
Made with FlippingBook Converter PDF to HTML5