How To Past Patients with EMAIL MARKETING
3 Simple Tips to Bring Back Past Patients
3 BRING PAST PATIENTS BACK WITH “PATIENT REACTIVATION” EMAILS. Mrs. Robinson knows that you did wonders for her neck pain last year…but does she know that you can also help her husband with his sciatica? We recommend sending “sales” or patient reactivation emails to your past patient list at least once every few months. This isn’t slimy or salesy–it’s genuinely helpful! Often, patients don’t make the connection between how you helped them three years ago and the new problem they are facing now. So offer another free evaluation or checkup! Remind your patients that pain isn’t normal. Otherwise, Mr. Robinson might spend months in unnecessary pain while his sciatica gets worse, not realizing that physical therapy is the answer. The goal of this automated sequence should be: get past patients back in the clinic for care! What if 50% of the appointments on your PTs’ schedules were from reactivated patients or family referrals? Would that help your practice grow? Email marketing is a fantastic, effective way to get started with marketing your practice. And you ALREADY have the tools you need to start emailing past patients! (Go you! You’re rocking it!) Just log into your Engage email system to access dozens of beautiful, HIPAA-compliant email templates that make it easy for your or your marketing staff to send emails to patients. Contact your account manager for help! And may the luck of Neil the Leprechaun be with you!
Email is an excellent way to nurture your relationship with past patients and get them to come in for a plan of care. And guess what? You ALREADY have the tools to create brilliant automated email sequences, right there within your Engage Email System that you have with Practice Promotions. Here are 3 ideas for email marketing campaigns that will bring past patients FLOWING back into your practice— fast! 1 CREATE A NEW PATIENT WELCOME SERIES. Once your patient comes in for their first appointment, you want them to be dedicated to their plan of care! We suggest sending a New Patient Welcome Series to get patients not only committed to coming in, but excited about it! When patients don’t complete their plan of care, you lose money. You don’t want to go to all this effort to attract a new patient–only for them to only come in once or twice! Plus, you know that people won’t really get better if they don’t come in. So, solidify your relationship with your new patient by sending them a series of welcome emails. Download a quick guide to doing just that at PracticePromotions.Net/Downloads. 2 SEND NURTURE EMAILS TO PAST PATIENTS. After a patient completes their plan of care, you still want them to remember you! Email past patients useful information 2-3 times a month, so that you stay at the top of their minds. This is called a “nurture” campaign. Even if your patients don’t open your emails, they’ll still see your name in their inbox, and they are more likely to refer their friends to you. A great way to do this is simply emailing your past patients a digital edition of your monthly newsletter, in addition to mailing it to them.
DOWNLOAD YOUR FREE EMAIL MARKETING SHEET! PracticePromotions.Net/Downloads
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