2A —October 13 - 26, 2017 — M id A tlantic
Real Estate Journal
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Mid Atlantic Real Estate Journal
Mid Atlantic R eal E state J ournal Publisher, Conference Producer ...................................... Linda Christman Associate Publisher ................................................................ Steve Kelley Associate Publisher ...................................................................Kim Brunet AVP, Conference Producer . ................................................. Lea Christman Senior Editor/Graphic Artist .................................................Karen Vachon Office Manager ......................................................................Miriam Buttrick Contributing Columnists ...................................................... John Vazquez Mid Atlantic R eal E state J ournal — Published Semi-Monthly Periodicals postage paid at Rockland, Massachusetts and additional mailing offices Postmaster send address change to: Mid Atlantic Real Estate Journal, 350 Lincoln St., Suite 1105 Hingham, MA 02043 USPS #22-358 | Vol. 29 Issue 19 Subscription rates: $99 - one year, $148 - two years, $4 - single copy REPORT AN ERROR IMMEDIATELY MARE Journal will not be responsible for more than one incorrect insertion 781-740-2900 | Fax: 781-740-2929 www.marejournal.com
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John Vazquez
The Route to Talent
J.D. Parker Manhattan
Brian Hosey New Jersey (201) 582-1000 Bryn Merrey Washington, D.C. (202) 536-3700
T he word “talent” began its illustrious ascent as a unit of currency in ancient Greece, and while today’s talented individual may command more money than a less-talented counterpart, the mindset of the 21st Century worker appears to be more fo- cused on lifestyle than money. Central to lifestyle, of course, is where you live and work. “Now, your job moves for you, you don’t move for your job,” said Verizon’s senior vice president of Global Real Estate, John Vazquez. “It’s a bifurca- tion of how we look at real estate.” For Verizon, that means go- ing to where the talent is and assembling their brand there. “We have to establish brand awareness and legitimacy in each market we enter,” said Vazquez. Selling the Verizon Story Worldwide In this global marketplace, Verizon attracts and retains talent by stressing its transfor-
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mational story. The company has been true to its path of staying ahead of trends and working to build a new and exciting world. Once strictly regarded as telecom, Verizon is now more about technology, moving into entertainment and media with acquisitions like AOL in June 2015, and soon, Yahoo in summer 2017. And technology jobs are booming. Boston alone exports 17,000 technology degree candidates for jobs every year. “Our development strategy is 5G, not just fiber. 5G wireless is now as good as fiber,” said Vazquez. Verizon will not be the world’s first wireless carrier to move into 5G (fifth genera- tion). It represents a bold move toward significantly higher
speed and response time. The first commercial use is slated for later this year, which is three years ahead of the com- mon industry prediction of 2020. (source: www.makeuseof) Going Where the Talent Is… Or Wants To Be While real estate has always been driven by the corporate business model, today’s real estate professional needs to understand and apply that model with a business-side mindset, according to Vazquez. In addition, real estate needs to understand and respond to the talent market. When Verizon considers ac- quiring new space, it first looks at where the talent is. Building in the suburbs may seem more continued on page 10A
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