Level Up Your Social Media and Win More Followers
YOUR PATIENTS ON W SLEEP SOLUTION: WONDER DISC!
In short, The Wonder Disc does everything a pillow between the knees is meant to do — but better!
The very first tweet went up on Twitter almost exactly 16 years ago. That one sentence didn’t spark a revolution, but social media overall definitely has! It changed the way we communicate with friends and family, how we find jobs, and especially how we shop for products and services — chiropractic care included. 3 TIPS SPECIFICALLY FOR CHIROPRACTORS
Several chiropractors we work with have already
introduced The Wonder Disc in their clinics, and they’ve had great success selling it directly to patients. One big selling point is that the disc is easy for them to demonstrate
If your clinic isn’t on social media, you’re missing out on a HUGE potential client base. We’d recommend starting with Instagram, TikTok, Facebook, and YouTube. Then, use these tips to grow and engage your audience. 1. LEVERAGE YOUR FAQS. If you’re ready to post on social media but not quite sure what to post about, start by writing down a list of the most common questions patients ask you. (You can also pull up the FAQ page on your website if you have one.) Those topics are perfect post fodder, because you know your followers are curious about them! Choose one of the questions and film a video of yourself answering it as though you were talking to a patient face-to-face. Then, upload that video across your social media platforms.
in the clinic. Once patients feel how comfortable it is and understand how to use it successfully, they’re more likely to take one home. Plus, it’s affordable, and it solves a serious problem plaguing their daily lives and undermining their health. We’ve even heard from some back pain, hip pain, knee pain, and sciatica sufferers that they take The Wonder Disc with them on long car rides as a convenient travel pillow. As cliche as it sounds, the possibilities really are endless.
To learn more about The Original Wonder Disc and place an order for your clinic, visit Chiro1Source.com and search “wonder disc.”
2. MATCH YOUR CONTENT TO THE ALGORITHMS. According to YoYoFuMedia, the Instagram algorithm prioritizes posts that use its latest features — Reels and IGTV. That means if you’ve just been posting photos to Instagram, you’re missing out on potential likes and followers! Upload those FAQ videos or videos of yourself giving chiropractic tips to boost your
reach. On TikTok, the algorithm favors content created within the app. So, try creating and posting your videos there first, then putting
them on Instagram and Facebook. Don’t dismiss TikTok as “just for kids,” either. The California-based @occhiropractor has more than 400,000 followers on the platform.
HAVE A LAUGH!
3. ENGAGE YOUR PATIENTS AND STAFF. Videos of yourself giving tips are great, but content with your staff and patients will perform even better. Ask patients if they mind starring in adjustment videos, and share photos of staff antics on Facebook. The more personal you get, the stronger your relationship with your followers will be, and the more likely it is they’ll convert to patients.
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