Thailand HR Strategy Conference 2024

Trust among Thai mass class is widely divided

Trust index is level of trust in information provided by Government, Business, Media and NGOs,

Government 56 %

Media 67 %

NGO 68 %

Business 71 %

Trust in

+1

+1

-4

vs. 2022

+1

High Income

Low Income

20% of

China Thailand Saudi Arabia Indonesia UAE India Singapore Malaysia Mexico US Netherland France Germany Ireland Brazil Australia

90 85 84 82 82 76 73 66 64 63 62 60 60 60 56 54 53 52 52 49 48 44

China India Indonesia Saudi Arabia UAE Mexico Malaysia Singapore Brazil Thailand Canada France Netherland

71 70 68 64 63 56 55 55 48 48 47 46 46 43 42 42 41 40 40 35 29 29

37

The largest gap among surveyed countries

Australia Germany Ireland Sweden Spain

Canada Sweden UK

US UK Japan South Korea

Spain Japan South Korea

Source : 2023 Edelman Trust Barometer

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