When trust is doubtful, detrimental impacts are spiraled downward
April Fool ’ s marketing tweet April 2022
% 8.1 6.9 5.4 3.7 3.0
Employee bereavement leave September 2023
GDP 1992-1994 1995-1997 2001-2006 2007-2013 2014-2019
Political rally [ and violence] Since mid 20s
IT influencer vs. Apprentice September 2022
Distrust
Ideological polarization
Worsen prejudice
Violence in the street
Slower economic development
Based on Edelman Trust Barometer, 2023
8.1%
6.9%
5.4%
Tom Yum Kung Financial Crisis
3.7%
3.0%
1992
1998
2001
2006
2013
2019
1994
1995
1992 A demonstration against election faction wins Force new prime minister to resign
Jan 2001
April-Sep 2006
2010 Red shirts paralyses parts of Bangkok with months long protests for PM resignation
Feb-May 2014 PAD boycott, election invalidated Thai military stages coup
Government collapses
General election Thaksin ’ s faction wins
PAD boycott, election invalidated military stages coup Thaksin ousted
Source : World Bank
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