Thailand HR Strategy Conference 2024

Social media has increased its ’ influence in the workplace

77 %

of employee use social media at work

of millennials say that they would consider social media usage as part of their decision to accept a job offer.

51 %

of employees say using social media allows them to take a mental break from work.

1/4

per hour employee spent on social media during work time

13 min

of employee working hours using unproductive social media applications.

12 %

70 %

of companies have no social media policy

Source, ZipDo., 2023

Employee advocacy gain popularity as part of building employment brand

touchpoint per month 500,000

Share per month 10

Social network of each 500

Employee advocates 100

Source, Sociable,2023

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