Persona Spring 2019

New Beginnings

Organize your kitchen, refresh your closets and enhance your lifestyle with happy and healthy options. Here are some great tips to turn your New Year’s resolutions into reality and get a fresh start with Spring.

© JCPenney

Spring Tweets

I t’s not easy being a tween these days in a society where selfies and skinny jeans are popular. The good news is that parents can be positive role models and help their kids develop healthy body images and self-esteem. JCPenney has taken a cue from the digitally-connected, social media- inspired tween generation and launched an exclusive new brand, Obsess, inspired by influential young women who promote a positive body image. The brand’s first collection, influenced by Olympic gold

medalist Laurie Hernandez, features casual, yet feminine looks designed for tweens in every shape, size and body type. Collection includes cold shoulder, peplum tops, bright floral prints, embroidered jeans and one of Hernandez’s favorite pieces – a teal bomber jacket with pink flowers on the sleeves. Sizes for the line range from girls 7 through 20, making it accessible for everyone, and as Hernandez proudly tweets “It’s for us to feel comfortable in our own skin.” jcp.com.

© JCPenney

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SPRING 2019

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