COURSE DESCRIPTIONS
432 Marketing Research (3) Understanding the role of marketing research in man agement decision making. Project approach to the mar kcti ng search process of seconda ry research , focus groups and surl'e )' preparation, co ll ection and analysis. Preparation of written research reports. Prerequisites: 190, 220. 433 Marketing Decision Making (3) As the capstone course for marketing majors, emphasis will be placed on re examining the entire marketing deci sion process through the utilizati on of marketing case analysis. There will also be focus on ca reer preparation such as choosing an industry, develop ing a resume and _sharpening inter viewing skills. Prerequisites: 230, 332, 334, 337, 432 , 434, 435 or consent. 434 Global Marketing Management (3) Focus on the formulation of global mar keting strategies. Presents a conceptual overview of the world market e1111ron ment. The manager's perspective in the fields of international business are analyzed. At the completion of the course, students should be able to plan and implement an integrated interna tional marketing strategy that is drive n by their analysis of, and adaptation to the remote and changing external envi ronment. Prerequisite: 230. 435 Business to Business Marketing (3) A practical approach to understanding and implementing marketing strategies as applied to the business to business sector. Special attention will be given to examination of various marketing employment positions including analy sis of the following subjects: purchasing, negotiating, marketing research, market segmentation, personal selling, sales management, promotion and ethics in the business to business marketing envi
450 Directed Studies (1-4) Extensive exploration of the literature in a selected field of business or economics under facult y guidance. Prerequisites: uppe r division standing and consen1. May be repeated with different section title for maximum of six units. 453 Seminar in Marketing Technologies (1-3) Purpose of course is to learn and imme diately apply practical technological skills th at are necessary in today's rap· idly changing e1111ronme nt. Individual units satisfied by five-week modul es. Topics may include: web page del'elop• ment, internet marketing and computer graphics. Prerequisites: 220, 230. 460 Business Internship (1-3) Business work experience related specifically to field of study. A pro posal describing learning objectives, collateral reading and expected bene fits must be submitted and accepted by a supervisor/ instructor during the semester prior to registration. Depart mental app roval required. 462 Investments (3) Principles for the individual investor; tests of a sound in\'estment, informa tion sources; types of stocks and bonds; mechanics of purchase and sa le. Prerequisites: 202, 370. 463 Advanced Corporate Finance (3) Advanced analysis of the management of long-term assets, debt and equ it y, including capital acquisitions. Some attention to shorter term manage ment of inven tor y and payables. Prerequisite: 3 70. 464 Entrepreneurship and Small Business Management (3) Methods, problems and factors involved in launching and operating small profit and non-profit organizations. Prerequ~ sites: 230, 370 or consent. 470 Strategic Management (3) How to determine strategic direction in organizations. Core studies and proj ects provide practical application of principles, with projects designed to provide actual research experience, with case study approach. Prerequisites: 202, 220,230,328,361,370. GRADUATE PROGRAM INTERNATIONAL BUSINESS COURSES Students interested in the graduate nnphasis in intemational business see the M.A. in lntercultural Studies program. 510 International Economics (3) The international setting is the back drop for the introduction of the con-
cepts of free-market economics. These includ e th e bas ics of suppl y and demand, pricing and cost , and elast ic ity. The economic principles unique to international commerce are addressed, in cluding class ical, neo-cl assical and contemporary economi c theor)' , the role of pri\'ate corporations and banks, and the economic conditions of the world 's various conti nental regions. 511 International Accounting (2) This cour se addresses accounting from an international perspective. Analyzed here is the diversil)' of accounting prac ti ces, and their harmonizing, report ing, and disclosure conventions, for eign currency translations, and finan cial statement analysis with its conse quent corporate planning and control. 512 International Finance (2) This course addresses the financial functions of business in international settings. The foreign exchange mar kets and instruments, th e manage ment of intern at iona l short-te rm assets and li ab ilities, the management of international capita l budgets are examined , as well as the political and ot her environmental influences acting upon the internationalized organiza tion . Prerequisite: 511. 513 International Management (2) Examines the managerial functions of organization, control, and decision mak ing from both a crosscultural and Christ ian perspective. Amajor focus of the course will be on the long-term strategic initiative of the organization , and how strategy can be effectively implemented
six weeks in a crosswltural setti ng. The Study may include seminars, an intern ship in a for-profit or non-profit enter prise and opportuniti es for visits to areas of interest. A busin ess farnlt y member will Ol'ersee 1he fi eld study. 620 Independent Study (1-4) In-depth in vestiga ti on of a topi c under the guidance of the facult y, using standard research procedures. Topic se lect ion and course enroll ment by advisor 's approva l. 625 Seminars (1-3) May be repeated with different topics including international development, regiona l issues, or specializations in international business concerns. Business Foundations Coursework Graduate students without a business degree background may be required lo take the folwwing additional 6 units of intro ductory business and accounting coums. These are leveling courses, which will not caunt toward the master's degree. 504 Principles of Accounting and Finance (3) An introduction to financial and mana gerial accounting. The course includes a review of financial statements and their use. Re\1ews some of the basic tenninol ogy related to financial statements - both their general overview and their specific line items. In addition, issues 1vill be examined surrounding finan cial statement analysis, (short-term) working capital management , (long-term) capital budgeting, and other selected, manage rial and investment topics. 508 Principles of Management and Marketing (3) Introduction to the basic functions of management with a focus on the goals and structure of organizations, feed back and control, change and innova tion , organizational decision making, and managing in Christian love. Intro duction to, and evaluation of, the fun damental elements of modern market ing with an emphasis on the marketing environmental framework and the ethi cal use of marketing mix variables. For more details, see the School of lntercultural Studies about theM.A.!. C.S. in International Business.
in various kinds of environments. 514 International Marketing (2)
Expands the basic marketing frame work to view the world as the market place. The focus will be on using the tools of marketing analysis, marketing mix variables, distribution channels and forecasting to present both prod ucts and messages across cultures. 610,611 Area Analysis (2,2) The area analysis is a four-unit course, offered in a sequence of two two-unit segments. TI1e first segment will include a research format The research will be focused on the eamomic, political and cul tural area of the field study. The second segment will focus on the completion of a major integrative paper, drawing on the coursework, field study and research . 615 Field Study (4) The Field Study will normally be offered during June/Jul y. This will be a four unit module, 111th the student spending
ronment. Prerequisite: 230. 436 Retail Management (3)
Examination and evaluation of chang ing concepts of retailing and merchan dising from a management viewpoint. Philosophy of modern management and measures of retai l producti,1ty are employed in individual student field projects. Prerequisite: 230 or consent. 437 Real Estate (3) Laws relating to rights and obligations inherent in ownership of rea l prop erty; how title to real property is trans ferred; homesteads, trust and deeds, liens; land descriptions; escrow proce dures; title insurance; the real estate broker. Prerequisite: 361.
Made with FlippingBook flipbook maker