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PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
Jeremy Wyatt jwyatt@harrisonlawgroup.com HarrisonLawGroup.com (410) 832-0000
40 West Chesapeake Avenue, Ste. 600 Towson, MD 21204
Inside This Edition
1. Navigating the Liability of Builders and Designers 2. Successful Businesses Tune in to Social Media Trends 3. The Fascinating History of Cutlery 4. How Sprinkles Started the Cupcake Craze
The start of the 21st century marked the end of the dot-com bubble: Tech stocks that had seen tremendous growth in the 1990s suddenly plummeted. In the wake of this economic turmoil, entrepreneur Candace Nelson made the radical decision to leave her career as an investment banker and enroll in culinary school with a degree in Pastry Arts. Many were skeptical of her choice, but Nelson was committed to pursuing her true passion. Starting Sprinkles Trained and ready to chase her dreams in earnest, Nelson, then just 31 years old, opened Sprinkles, the country’s first cupcake bakery, in Beverly Hills, California. “Everyone thought I was nuts and that I was having my quarter-life crisis,” Nelson told NBC News. As it turns out, they were crazy for doubting her. Having grown up overseas, she borrowed Europeans’ habit of buying baked goods from specialty shops. She believed Americans would warm up to the idea of a treat, once THE ENTREPRENEUR BEHIND THE FIRST CUPCAKE BAKERY Sweet Success
reserved for special occasions, available as a daily delicacy. In the lead-up to her grand opening, many predicted the business would fail. It was 2005, carb-free diets were in vogue, and no one had attempted to create a bakery business solely focused on cupcakes. Moreover, Nelson was charging $3 per cupcake, which many felt was excessive. “I stood behind that cupcake counter and explained the value of my product until I was blue in the face,” Nelson told NBC News.
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