COURSE DESCRIPTIONS
421 Managerial Negotiation and Leadership (3)
435 Business to Business Marketing (3) A practical approach to understanding and implementing marketing strategies as applied to the business to business sector. Special attention will be given to examining various marketing employ ment positions including analysis of the following subjects: purchasing, negotiat ing , marketing research, market seg mentation, personal selling, sales man agement, promotion and ethics in the business to business marketing environ ment. Prerequisite: 230. 436 Retail Management (3) Examination and evaluation of chang ing concepts of retailing and merchan dising from a management viewpoint. Philosophy of modern management and measures of retail productivity are employed in individual student fields projects. Prerequisite: 230 or consent. 437 Real Estate (3) Laws relating to rights and obl igations inherent in ownership of real prop erty; how title to real property is trans ferred; homesteads, trust and deeds, liens; land descriptions; escrow proce dures; title insurance; the real estate broker. Prerequisite: 36 1.
450 Directed Studies (1 -3) Extensive exploration of the literature in a selected field of business or eco nomics under faculty guidance. Prereq uisites: upper division standing and con sent. May be repeated with different section title for maximum of six units. 460 Business Internship (1-3) Business work experience related specifically to field of study. A pro posal describing learning objectives, collateral reading and expected bene fits must be submitted and accepted by a supervisor/ instructor during the semester prior to registration. Depart mental approval required. 462 Investments (3) Principles for the individual investor; tests of a sound investment, informa tion sources; types of stocks and bonds; mechanics of purchase and sale. Prerequisite: 202, 370. 463 Advanced Corporate Finance (3) Advanced analysis of the management of long-term assets, debt and equity, including capital acquisitions. Some attention to shorter term manage ment of inventory and payables. Prerequisite: 370.
464 Entrepreneurship and Small Business Management (3)
Methods, problems and factors involved in launching and operating small profit and nonprofit organizations. Prerequi sites: 230,370 or consent. 470 Strategic Management (3) Methods of determining strategic decision making in business and industry, with projects designed to provide actual research experience , with case study approach . Prerequi- sites: 202,321 , 230,362,370, 415.
Managerial leadership within the political realities of modem organiza tional life. A strong emphasis will be placed upon responsible handling of power and the ethical dilemmas that graduates will encounter in the busi ness world. The course content will include examination of value struc tures and critical decision making that is founded upon the Christian faith. Prerequisite: 415 (majors) and con sent (non-majors). 425 Applied Software Development Project (3) A capstone systems course integrating the knowledge and abilities gained through other compute r related courses, culminating in a comprehen sive systems development project. Prerequisites: 280, 402. Fee: $25. (See also Computer Science 425.) 430 International Economics and Trade (3) Principles and theory of international trade; analysis of U.S. trade with lead ing industrial nations; trade and growth in deve loping countries; national policies affecting trade; eco nomics of foreign exchange; balance of payments and monetary arrange
~
ments. Prerequisite: 201,230. 431 Marketing Management (3)
Planning and implementing marketing policies and strategy. Developing mar keting mix. Organizing and adminis tering the marketing and sales depart ment. Planning distribution channels of consumer and industrial goods. Forecasting and budgeting. Market analysis. Marketing problems. Public policy in marketing. Prerequisites: 190,201,202,230,334 or consent. 432 Marketing Research (3) Research methods and applications in adve rtising, distribution, product development. Identification of data sources. Collection, analysis and interpretation of data in solving mar keting problems. Preparation of research reports. Prerequisites: 321, 334 or consent. 433 Marketing Decision Making (3) Solving marketing problems through the application of analytical tech niques. Emphasis on fundamental understanding and application where techniques are reviewed, explained and applied to actual marketing data. Prerequisites: 190, 223, 432.
Made with FlippingBook flipbook maker