45 COURSE DESCRIPTIONS
318 Human Resource Management (3) Organization and role of the personnel department in business; analyzing and solv ing case problems drawn from industry. Prerequisite: upper division standing. 319 Organizational Ethics (3) The foundations and theories of ethics as related to the Bible, the market place, and the modern corporation. Case studies in modern ethics are discussed with a view to raising the moral consciousness of business profession als. (This course does not meet general edu cation requirements.) Prerequisite: upper di vision standing or consent 361, 362 Business ww I and II (3,3) First semester: function of law in our so ciety, crimes, intentional torts, negligence, contracts. Uniform Commercial Code, sales, and negotiable instruments. Second semester: property, partnerships, corpora tions, agency, landlord and tenant, security agreements, bankruptcy and business regu lation. Prerequisite for 362 is 361; requires upper division standing. 415 Management and Organization (3) Principles of management; planning, controlling, organizing, organizational be havior and communication, management of conflict and change, business ethics and so cietal relationships. Prerequisites: 201, 212, Psychology 200. 421 Managerial Negotiation and Leadership (3) Managerial leadership within the politi cal realities of modern organizational life. A strong emphasis will be placed upon re sponsible handling of power and the ethical dilemmas that graduates will encounter in the business world. The course content will include examination of value structures and critical decision making that is founded upon the Christian faith . Prerequisite: 415 (majors) and consent (non-majors). 450 Directed Studies (1-3) Extensive exploration of the literature in a selected field of business or economics under faculty guidance. Prerequisites: upper division standing and consent. May be repeated with different section title for maximum of six units.
460 Business Internship (1-3) Business work experience related specif ically to field of study. A proposal describ ing learning objectives, collateral reading and expected benefits must be submitted and accepted by a supervisor/instructor during the semester prior to registration. Departmental approval required. 464 Entrepreneurship and Small Business Management (3) Methods, problems and factors involved in launching and operating small profit and nonprofit organizations. Prerequisites: 330, 370 or consent. 470 Strategic Management (3) Methods of determining strategic deci sion making in business and industry, with projects designed to provide actual research experience, with case study approach. Prerequisites: 202, 321, 330, 362,370,415.
336 Sales Practicum (3) Analysis of the sales manager as a pro fessional market tactician in a marketing firm. Includes survey of personal selling ef fort with emphasis on interrelationships be tween sales activity and related marketing functions. Involves applied approaches and actual real world experiences in sales. Prerequisite: 330 or consent. 431 Marketing Management (3) Planning and implementing marketing policies and strategy. Developing market ing mix. Organizing and administering the marketing and sales department. Planning distribution channels of consumer and in dustrial goods. Forecasting and budgeting. Market analysis. Marketing problems. Public policy in marketing. Prerequisites: 190, 201, 202, 221, 330, 334 or consent. 432 Marketing Research (3) Research methods and applications in advertising, distribution, product develop ment. Identification of data sources. Collection, analysis and interpretation of data in solving marketing problems.
MARKETING 330 Marketing (3)
Methods, policies and principles of mod ern marketing systems; various channels of distribution and future trends. A paper will be a part of course requirement and double as pass/fail on writing competency require ment. Prerequisite: 190 and 201 or consent. 331 Consumer Behavior (3) Consumer buying patterns, decision mak ing, motivation and behavior. Behavioral sci ence applied to the solution of marketing problem. Behavioral research techniques. Prerequisites: 221, 330, Psychology 200.
Preparation of research reports. Prerequisites: 321, 334 or consent.
433 Marketing Decision Making (3) Solving marketing problems through the application of analytical techniques. Emphasis on fundamental understanding and application where techniques are re viewed, explained and applied to actual mar keting data. Prerequisites: 190, 223, 432. 435 Industrial Marketing (3) Analysis of environment in which industri al products are marketed to industrial firms, governments, and institutions. Strategies and case studies. Student project required. Prerequisite: 330. 436 Retail Management (3) Examination and evaluation of changing concepts of retailing and merchandising from a management viewpoint. Philosophy of modern management and measures of retail productivity are employed in individu al student fields projects. Prerequisite: 330 or consent.
332 Marketing for Non-Profit Organizations (3)
Examination and evaluation of the princi ples of basic marketing as applied to the non profit sector. Philosophy of nonprofit market ing and its productivity are utilized through individual student projects. Specific market ing strategies will relate to churches, para church organizations, community service agencies, foundations and other designated non-profit organizations. Prerequisite: 330. 334 Advertising Principles (3) Advertising methods currently used for pro motion of products, services, ideas, and events by business firms, trade associations and com munity organizations, including the church; as signed student projects. Prerequisite: 330.
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