Talent for the taking - report sample

View this sample to see contents and full table of figures Kea's report Talent for the taking - how to globalise your recruitment strategies.

Kea New Zealand 1

View report sample: Talent for the taking Report contents and full table of figures

December 2022

Kea New Zealand 2

“New Zealand based candidates are no longer simply choosing between New Zealand-based roles. They are involved in global recruitment processes with companies that have sophisticated candidate experience programmes in place, and with remote working at their heart. This presents both a challenge and an enormous opportunity for Kiwi companies.”

Toni Truslove Kea Global CEO

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Contents

ACKNOWLEDGEMENTS

4.0 KIWI LEAVING NEW ZEALAND [pg 54-65]

ABOUT KEA

5.0 WHAT OPPORTUNITIES EXIST TO HELP BRIDGE NEW ZEALAND TALENT GAPS [pg 66-85]

OVERVIEW

6.0 FINDINGS AND RECOMMENDATIONS [pg 86-93]

1.0 ABOUT THE RESPONDENTS [pg 9-21]

APPENDICES [pg 94-104]

2.0 KEA MEMBERS REMAINING OFFSHORE [pg 22-35]

3.0 KEA MEMBERS RETURNING TO NEW ZEALAND [pg 36-53]

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Acknowledgements

The global Kea community

We would like to first and foremost acknowledge our global Kea community . This community spans 185 countries and consists of individuals who willingly offer up their time, advice, experience, and support to contribute to Kea’s bi-annual surveys; help grow and inspire Kiwi export businesses and entrepreneurs, and share their stories with other offshore Kiwi.

Our government partners

We gratefully acknowledge the support for Kea from our government partners : Ministry for Business, Innovation and Employment [MBIE], New Zealand Trade & Enterprise [NZTE] and Ministry of Foreign Affairs and Trade [MFAT].

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About Kea

Kea was founded in 2001 at a time when many of our best and brightest Kiwi minds were heading overseas. Sir Stephen Tindall and Professor David Teece recognised that for a nation as small and geographically remote as Aotearoa, offshore Kiwi are crucial to our ongoing global connectedness. More than 20 years after its inception, Kea continues to focus on keeping our extraordinary offshore Kiwi part of Aotearoa. Each month Kea supports 35+ Kiwi businesses to compete on the world stage by extending the helping hand of our offshore community via our Kea Connect service. We highlight inspiring Kiwi doing world changing mahi offshore, we profile the successes of Kiwi export businesses to educate future entrepreneurs and we showcase to broader New Zealand the significant opportunities in connecting with both offshore and returning Kiwi. Within our Kea community we have our select group of World Class New Zealanders. These are Kiwi across a variety of locations and sectors who are changing and shaping industries and cultures and want to leverage their skills and experience for the good of New Zealand, they are also passionate about giving back to the communities where they live and work. They are strong advocates for both Kea and New Zealand.

Kea has a community of almost half a million Kiwi, across 185 countries. We are funded by government agencies including NZTE, MBIE, MFAT and selected corporate partners.

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Overview CHANGING TRENDS

Image source: NZ Story

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CEO Foreword OVERVIEW

During the past few years the world has gone through an unprecedented amount of change. In some markets this change has been described as ‘a decade in a day.’ This rapid global shift has transformed our lives, our economies, our habits and our businesses. As we look ahead to 2023, Kea sought to understand the effects this unprecedented period has had on our offshore community and how it has impacted their connection to Aotearoa New Zealand. During the past six months we have undertaken two separate surveys - ‘Changing trends’ which focused on Kiwi living offshore or planning to return to New Zealand, and ‘Exploring Kiwi’ which focused on Kiwi who have left or are looking to leave New Zealand. More than 2500 respondents shared their thoughts and insights with us across these surveys, and these form the basis for this report. Our community have clearly told us that this period of upheaval has affected their connection to Aotearoa New Zealand and that they feel there is work to be done to repair that. They also feel more could be done to better support them to return to New Zealand or to contribute from offshore through remote working and Board opportunities.

However, there remain significant opportunities to embrace this community of returning and offshore talent and their insights - especially in sectors which are facing significant skill shortages. 54.8% of respondents who work in the areas of technology, healthcare and services are planning to return to New Zealand and businesses need to adjust their recruitment processes now to compete for this valuable talent. Globalising recruitment strategies is something which will also support the attraction of New Zealand based candidates - in today’s market it’s important to realise that Kiwi candidates are no longer simply choosing between New Zealand based roles. They are involved in global recruitment processes with companies that have sophisticated candidate experience programmes, with remote working at their heart. This presents both a challenge and an enormous opportunity for Kiwi companies that can get their attraction and retention processes right, it allows New Zealand to capitalise on the many lifestyle benefits of working here and to truly compete in the global talent market.

Toni Truslove, Kea Global CEO

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Survey approach OVERVIEW

Over the past few years Kea’s surveys have shone a light on the sentiment and insights of our offshore Kiwi community - a one million strong group that can have a broad impact on the ongoing success of Aotearoa New Zealand. The context for this report comes from our latest two surveys - Exploring Kiwi (EK) which was in market from May to October 2022 and Changing Trends (CT) in market August to October 2022. Our Exploring Kiwi survey was targeted at Kiwi leaving New Zealand, while the Changing Trends survey targeted Kiwi living offshore and those who had returned to New Zealand. Both surveys were open to registered Kea members and the wider Kea social community. Respondents to Changing Trends who selected the response ‘I currently live in New Zealand and intend to return overseas to live’ were redirected to Exploring Kiwi survey. Across these two surveys we received more than 2,500 responses. Kea is New Zealand’s only organisation that regularly assesses the insights of our offshore community. To give wider context to this survey and show longitudinal trends we also reference earlier data from our community including that from our Welcome Home (WH) survey, which was in market in 2020, our Future Aspirations (FA) survey, in market early 2021 and finally our Border Reopening (BR) survey in market Dec 2021-Jan 2022.

More information on the details of all the above surveys can be found in the Appendix.

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Appendices

APPROACH - ABOUT THE SURVEYS

METHODOLOGY

DEFINITIONS - SECTOR AND SUBSECTOR

TABLE OF FIGURES

REFERENCES

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Approach - about the surveys APPENDICES

1. Exploring Kiwi [EK] In market: May 6 - October 31 2022

2. Changing Trends [CT] In market: August 4 - October 31 2022

Building strong connections with Kiwi planning to head offshore is crucial to increase New Zealand's understanding of the opportunities in remaining closely aligned to the circular migration of Kiwi. As Kiwi move offshore many remain closely connected to Aotearoa and results of this survey will highlight ways that Kea can help offshore Kiwi remain connected to home. Additionally, our research supports a new funnel of talent to connect directly with Kiwi businesses, either export businesses looking for Kiwi talent in market, or businesses looking to recruit remote workers. The Exploring Kiwi survey was open to all New Zealanders considering moving offshore.

Kea sought to understand the effects this unprecedented 2 year period has had on our offshore community. We want to understand how the thoughts and feelings of this group have been affected, particularly in relation to their connection to New Zealand. We believe that every Kiwi, no matter where they are in the world, is important to New Zealand’s growth and global connection. This survey aimed to gather insights and perspectives that will allow us to maintain a strong connection with this valuable group. Respondents to Changing Trends who selected the response ‘I currently live in New Zealand and intend to return overseas to live’ were redirected to Exploring Kiwi survey. The Changing Trends survey was open to all New Zealanders both offshore and returned to New Zealand.

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Approach - about the surveys cont. APPENDICES

3. Welcome Home [WH] In market: 5 - 31 August 2020

4. Future Aspirations [FA] In market: April 20 - June 7 2021

Developed in partnership with: TRA who conducted the original analysis of the data for all respondents. In recognition of the significant numbers of Kiwi returning to New Zealand during the initial stages of the pandemic, Kea sought to understand more detail about who was planning to return, why, their timeframe, as well as their commercial background and experience. The Welcome Home survey was open to all New Zealanders both offshore and returned to New Zealand.

Developed in partnership with: TRA who conducted the original analysis of the data for all respondents. Further into the pandemic, Kea sought to understand whether plans had changed for Kiwi planning to return, and also for offshore Kiwi understanding their appetite to engage with New Zealand from afar. The Future Aspirations survey was open to registered Kea members.

5. Border Reopening [BR] In market: December 8 2021 - January 10 2022

The survey was developed to support this report, with the goal of learning more about the specific roles and functions of respondents, as well as the most up to date information on intent to return to New Zealand. The Border Reopening survey was open to registered Kea members.

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APPENDICES

Methodology

Definition of regions

For this report Kea utilised the following definition of regions: ● NAM [North America] ● LATAM [South and Central America including Mexico] ● AusPac [Australia and the Pacific, excluding New Zealand] ● East Asia [including Japan, Korea] ● Greater China [China, Hong Kong, Taiwan] ● IMEA [India, Middle East & Africa] ● Europe [including UK] ● NZ [New Zealand]

Report naming convention

As described in Approach - about the surveys, two primary Kea community surveys in-field between May and October 2022 formed the basis for this report, with three earlier surveys being utilised to compare and contrast findings. ● CT [Changing Trends - 2022] ● EK [Exploring Kiwi - 2022] ● WH [Welcome Home - 2020] ● FA [Future Aspirations - 2021] ● BR [Border Reopening - 2021/2022]

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APPENDICES

Methodology

Report methodology

For the purposes of this report, analysis was carried out on Kea’s 2022 community surveys Changing Trends and Exploring Kiwi. Where relevant, comparable data to compare and contrast was drawn from Welcome Home [August 2020], Future Aspirations [April-June 2021] or Border Reopening [December 2021-January 2022]. Respondents to each survey had the option to select a sector that best represents where they have the most work experience.

Exploring Kiwi respondents represent those leaving New Zealand, whilst Changing Trends respondents represented those remaining offshore, returning to New Zealand, already returned to New Zealand and those who split time offshore and in New Zealand.

Duplicate responses were identified and removed prior to analysis. Blanks were removed when analysing each question.

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APPENDICES

Definitions - sector and subsector

Agribusiness

Consumer Goods & Retail Consumer Electronics Cosmetics & Health E-Commerce Fashion & Apparel Food/FMCG Furniture Luxury Goods and Jewellery Packaging and containers

Food & Beverage

Healthcare

Dairy Farming/Agriculture Fishing Forestry Horticulture Mining Viticulture

Alcoholic Beverages Alternative Foods (e.g. plants-based proteins) Dairy Products Health Foods & Dietary Supplements Honey Meat (Red meat and poultry) Non-Alcoholic Beverages Pet Food Processed Foods Produce

Dentistry Dietitian Health management or administration

Medical practice Pharmaceuticals Physiotherapy Psychology Residential/Aged Care services Veterinarian

Arts & Creative

Architecture/Design Art Journalism Marketing/Digital

Infrastructure & Resources

Financial Services

Seafood (incl. Aquaculture)

Building & Construction Electricity/Energy Oil & Gas

Accounting Banking Capital and Investment Insurance

Music Radio Television/Film

Renewable Energies Telecommunications Transportation & Logistics Water & Wastewater Systems

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APPENDICES

Definitions - sector and subsector

Manufacturing

Services

Sport & Recreation

Technology/Science

Animal Care Astrospace Automotive Aviation

Academia, Education & Training Business Operations Defence Forces Emergency Services Government, Trade & Relations Health & Cosmetic Services Hospitality Legal Not for Profit/Social Enterprise Real Estate Recruitment/HR Tourism

Coach/Management Fitness Professional Sports

Agritech AR/VR Artificial Intelligence Biotech Cleantech

Consumer Products Hardware/Electronics Industrial Equipment Marine Metal & Plastic Manufacturing Packaging Pest Management Pharmaceutical Manufacturing Wood Wool & Textiles

Creative Tech Cyber Security

Edtech Fintech Healthtech

Legaltech Nanotech Robotics Software & Platforms Technology/Science research

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APPENDICES Table of figures

Abbreviations: EK = Exploring Kiwi survey; CT = Changing Trends survey; WH = Welcome Home survey; FA = Future Aspirations survey; BR = Border Reopening survey

Figure 1.1

Total respondents by region.

Figure 1.2a Figure 1.2b Figure 1.3a Figure 1.3b Figure 1.4 Figure 1.5 Figure 1.6a Figure 1.6b Figure 1.7 Figure 1.8 Table 2.1 Figure 2.2 Figure 2.3 Figure 2.4 Figure 2.5 Figure 3.1a Figure 3.1b Figure 3.2 Figure 3.3 Figure 3.4a Figure 3.4b

All respondents by salary. Excludes blanks. Total respondents by years work experience. Total respondents by sector. Excludes blanks. Sector by intent to return. Excludes blanks.

Total respondents by intent to return.

Intent to return by current region respondents live. Blanks excluded.

intent to return by time living offshore as % of total.

Intent to return by time living offshore as % of total 2020 - 2022.

Intent to return by age. Blanks excluded.

What is most important to you. Blanks excluded. All CT and EK respondents. Multiple responses allowed. Reasons for living offshore. Those remaining overseas and those who split time, Blanks excluded. What would motivate you to return to NZ to live. Those remaining overseas and those who split time. Blanks excluded.

Interest in giving back in some way. Answer ‘None’ excluded. Multiple responses allowed.

How can Kea help you stay connected to NZ. Those remaining overseas and those who split time, blanks excluded, multiple responses allowed. What upcoming events are important to you? Remaining offshore + split time, blanks excluded. Multiple responses allowed.

Regions returners coming home from.

Top 15 countries returners coming home from.

Top 8 reasons for return, % respondents selecting each answer. Blanks excluded, multiple answers allowed. Reasons for returning to NZ by age. blanks excluded. More than one selection allowed. Ranked by most to least responses

Timeframe for return.

Comparison over time. Returning by timeframe for return, % of total returners. % actual population spread vs returner location. excludes blanks vs 2018 Census data

Figure 3.5b

Where do you plan to live or stay in New Zealand.

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APPENDICES Table of figures, continued

Abbreviations: EK = Exploring Kiwi survey; CT = Changing Trends survey; WH = Welcome Home survey; FA = Future Aspirations survey; BR = Border Reopening survey

Figure 3.6a Figure 3.6b Figure 3.7a Figure 3.7b Figure 3.8 Figure 3.9 Figure 4.1 Figure 4.2a Figure 4.2b Figure 4.3a Figure 4.3b Figure 4.4a Figure 4.4b Figure 4.5a Figure 4.5b Figure 4.6a Figure 4.6b Table 4.7 Figure 4.8 Figure 4.9 Figure 4.10a Figure 4.11

Returners’ sector experience. Blanks excluded. Years of offshore experience [returning].

Current salary band of returners, NZD. excluding not specified. Salary only, without benefits.

Returners salary expectation vs current salary. Excludes blanks. Topics where Kea could provide support for returners. Excludes blanks. Expected FTEs for those planning to start a business on return. Reasons for departing New Zealand. Multiple responses allowed.

Years work experience of those leaving. Blanks excluded. Sector experience of those leaving. Blanks excluded.

Wanting to hear about roles matching experience [%]. Blanks excluded Plans for work in destination country. Blanks excluded, multiple responses allowed.

Where do you plan to live long term. How long do you plan to stay away.

Expectation of salary offshore. Blanks excluded.

Current salary vs offshore salary expectation. Blanks excluded. Respondents interested in hearing about roles by sector

Interested in roles by sector and experience. Interested in hearing about roles, by country

% Returning to NZ: attributes being sought in a company, multiple responses allowed

% Respondents by salary band, tech vs all other sectors

% Healthcare respondents by salary band

Job function - tech and healthcare focus Interested in hearing about roles

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APPENDICES References

The comments in this report belong to individuals in the Kea community and were shared with Kea via our community surveys. These comments are the views of the individuals and do not necessarily reflect the views of Kea New Zealand.

2021 Digital Tech Skills and Talent Plan, October 2021 Draft Digital Technologies Industry Transformation Plan 2022 - 2032, January 2022 NZ Tech Annual Report 2022, August 2022 Digital Skills Aotearoa: Digital Skills for our Digital Future, 2021 New Zealand Firms: Reaching for the Frontier, Productivity Commission April 2021 New Zealand Boards and Frontier Firms, Productivity Commission September 2020 More young Kiwis able to travel and work in Spain, Beehive Media Release June 2022

Joint Statement – Prime Ministers Jacinda Ardern and Boris Johnson, Beehive media release, July 2022 Electoral changes will bring greater transparency for voters, Beehive media release, June 2022 What’s next for remote work: An analysis of 2,000 tasks, 800 jobs, and nine countries, McKinsey and Company, November 2020 Talent platform audience research, Kea, 2021

Changing Trends survey data, Kea, 2022 Exploring Kiwi survey data, Kea, 2022 Welcome Home survey data, Kea, 2020 Future Aspirations survey data, Kea, 2021 Border Reopening survey data, Kea 2022

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To the global Kea community, thank you for sharing your insights, without which this report would not have been possible.

Have questions about Kea? Please contact us. https://keanewzealand.com/contact/

Image source: Unsplash

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