44 COURSE DESCRIPTIONS
havior and communication, management of conflict and change, business ethics and so cietal relationships. Prerequisites: 201, 212, Psychology 200. 450 Directed Studies {1-3) Extensive exploration of the literature in a selected field of business or economics under faculty guidance. Prerequisites: upper division standing and consent. May be repeated with different section title for maximum of six units. 460 Business Internship {1-3) Business work experience related specif ically to field of study. A proposal describ ing learning objectives, collateral reading and expected benefits must be submitted and accepted by a supervisor/instructor during the semester prior to registration. Departmental approval required. 464 Small Business Management (3) Methods, problems and factors involved in launching and operating a small mercan tile or service business. Prerequisites: 330, 370 or consent. 470 Strategic Management (3) Methods of determining strategic deci sion making in business and industry, with projects designed to provide actual re search experience, with case study ap proach. Prerequisites: 202, 321, 330, 362, 370,415.
Examination and evaluation of changing concepts of retailing and merchandising from a management viewpoint. Philosophy of modern management and measures of retail productivity are employed in individu al student fields projects. Prerequisite: 330 or consent.
Specific marketing strategies will relate to churches, para-church organizations, com munity service agencies, foundations and other designated non-profit organizations. Prerequisite: 330. 334 Advertising Principles (3) Advertising methods currently used for promotion of products, services, ideas, and events by business firms, trade associations and community organizations, including the church; assigned student projects. Prerequisite: 330. 336 Sales Practicum (3) Analysis of the sales manager as a pro fessional market tactician in a marketing firm. Includes survey of personal selling ef fort with emphasis on interrelationships be tween sales activity and related marketing functions. Involves applied approaches and actual real world experiences in sales. Prerequisite: 330 or consent. 431 Marketing Management (3) Planning and implementing marketing policies and strategy. Developing market ing mix. Organizing and administering the marketing and sales department. Planning distribution channels of consumer and in dustrial goods. Forecasting and budgeting. Market analysis. Marketing problems. Public policy in marketing. Prerequisites: 190, 201, 202, 221, 330, 334 or consent. 432 Marketing Research (3) Research methods and applications in advertising, distribution, product develop ment. Identification of data sources. Collection, analysis and interpretation of data in solving marketing problems.
QUANTITATIVE MANAGEMENT 190 Business Statistics (3)
Collection and presentation of business data, central tendency and dispersion mea sures for business analysis, sampling and inference for confidence intervals and hy pothesis testing, business forecasting with simple and multiple regression, index num bers. Prerequisite: consent. 221 Introduction to Computers (3) How computers work; computer lan guage; flow charts; simple problems in com puter programming and in data processing. 223 Calculus for Management Sciences (3) Fundamental principles of differential and integral calculus. Applications chosen mainly from the management sciences. Prerequisite: Passing proficiency exam ad ministered by Business Administration Department or receiving a "C" or better grade in math 100 the prior year. 321 Management Information Systems(3) Information systems, their design, imple mentation and contribution to management planning, decision making and control. Applications involving microcomputers and decision support systems. Prerequisites: 212, 221. 325 Management Science (3) Mathematical programming with empha sis on problems in management and eco nomics. Includes applications on produc tion control, inventory control, scheduling, inventory control, PERT and network flow problems. Fundamental mathematical opti mization and measurement theory prob lems. Prerequisite: 190, 202, 223, 321. Fee: $10. (See also Computer Science 325).
MARKETING 330 Marketing (3)
Methods, policies and principles of mod ern marketing systems; various channels of distribution and future trends. A paper will be a part of course requirement and double as pass/fail on writing competency require ment. Prerequisite: 190 and 201 or consent. 331 Consumer Behavior (3) Consumer buying patterns, decision making, motivation and behavior. Behavioral science applied to the solution of marketing problem. Behavioral research techniques. Prerequisites: 221, 330, Psychology 200. 332 Marketing for Non-Profit Organizations (3) Examination and evaluation of the princi ples of basic marketing as applied to the nonprofit sector. Philosophy of nonprofit marketing and its productivity are utilized through individual student projects.
Preparation of research reports. Prerequisites: 321, 334 or consent.
433 Marketing Decision Making (3) Solving marketing problems through the application of analytical techniques. Emphasis on fundamental understanding and application where techniques are re viewed, explained and applied to actual mar keting data. Prerequisites: 190, 223, 432. 435 Industrial Marketing (3) Analysis of environment in which indus trial products are marketed to industrial firms, governments, and institutions. Strategies and case studies. Student project required. Prerequisite: 330.
436 Retail Management (3)
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