COURSE DESCRIPTIONS
421 Managerial Negotiation and Leadership (3)
464 Entrepreneurship and Small Business Management (3)
435 Business to Business Marketing (3) A practical approach to understanding and implementing marketing strategies as applied to the business to business sector. Special attention will be given to exami ning various marketing employ- ment positions including analysis of the fo llowing subjects: purchasing, negotiat- ing, marketing research, market seg- mentation, personal selling, sales man- agement, promotion and ethics in the business to business marketing environ- ment. Prerequisite: 230. 436 Retail Management (3) Examination and evaluation of chang- ing concepts of retailing and merchan- dising from a management viewpoint. Philosophy of modern management and measures of retail productivity are employed in individual student fi elds projects. Prerequisite: 230 or consent. 437 Real Estate (3) Laws relating to rights and obligations inherent in ownership of real prop- erty; how title to real property is trans- ferred; homesteads, trust and deeds, liens; land descriptions; escrow proce- dures; title insurance; the real estate broker. Prerequisite: 361.
450 Directed Studies (1-3) Extensive exploration of the literature in a selected field of business or eco- nomics under faculty guidance. Prereq- uisites: upper division standing and con- sent. May be repeated with different section title for maximum of six units. 460 Business Internship (1-3) Business work expe ri ence related specifically to fie ld of study. A pro- posal describing learning objectives, collateral reading and expected bene- fits must be submitted and accepted by a supervisor/ instructor during the semester prior to registration. Depart- mental approval required. 462 Investments (3) Principles for the individual investor; tests of a sound investment, informa- tion sources; types of stocks and bonds; mechanics of purchase and sale. Prerequisite: 202, 370. 463 Advanced Corporate Finance (3) Advanced analysis of the management of long-term assets, debt and equi ty, including capital acquisiti ons. Some attent ion to shorter term manage- ment of inventory and payables. Prerequisite: 370.
Methods, problems and factors involved in launching and operating small profit and nonprofit organizations. Prerequi- sites: 230, 370 or consent. 470 Strategic Management (3) Methods of determining strategic decision making in business and industry, with projects designed to provide actual research experience , with case study approach. Prerequi- sites: 202,321 , 230,362,370, 415.
Managerial leadership within the political realities of modern organiza- tional life. A strong emphasis will be placed upon responsible handling of power and the eth ical dilemmas that graduates will encounter in the busi- ness world. The course content will include examination of va lue struc- tures and critical decision making that is founded upon the Christian faith. Prerequisite: 415 (majors) and con- sent (non-majors). 425 Applied Software Development Project (3) A capstone systems course integrating the knowledge and abilit ies ga ined through other computer related courses, culminating in a comprehen- sive systems development project. Prerequisites: 280, 402. Fee: $25. (See also Computer Science 425 .) 430 International Economics and Trade (3) Principles and theory of international trade; analysis of U.S. trade with lead- ing industri al nations; trade and growth in developing countries; national policies affecting trade; eco- nomics of foreign exchange; balance of payments and monetary arrange-
ments. Prerequisite: 20 1,230. 431 Marketing Management (3)
Planning and implementing marketing policies and strategy. Developing mar- keting mix. Organizing and adminis- tering the marketing and sales depart- ment. Planning distribution channels of consumer and industrial goods. Forecasting and budgeting. Market analysis. Marketing problems. Public policy in marketing. Prerequisites: 190,201,202,230,334 or consent. 432 Marketing Research (3) Research methods and applications in advertis in g, distribution, product development. Ident ification of data sources. Co ll ection, ana lysis and interpretation of data in soh~ ng mar- keting prob lems. Preparation of research reports. Prerequisites: 321, 334 or consent. 433 Marketing Decision Making (3) Solving marketing problems through the appli cation of analyt ical tech- niques . Emphasis on fundamental understanding and appli cation where techniques are reviewed, exp lained and applied to actual marketing data. Prerequisites: 190,223,432.
Made with FlippingBook flipbook maker