COURSE DESCRIPTIONS
430 International Economics and Trade (3) Principl es and theo1y of international u·ade; anal ysis of U.S. trade with lead in g indu stri al nation s; tr ade and growt h in developin g co untri es; national poli cies affecting trade; eco nomi cs of foreign exchange; balance of payments and monetary arrange
437 Real Estate (3) Laws relating to rights and obliga tions inherent in ownership of real prop en:y; how titl e to real property is trans fcrred; homesteads, trust and deeds, li ens; land desc ription s; escrow proce dures; title insurance; the real estate
464 Entrepreneurship and Small Business Management (3)
posal describing learning obj ec ti ves, collateral reading and ex pected bene fits must be submitted and accepted by a SL1pervi sor/ instructor during the semester prior to registration. Depart mental approval required. 462 Investments (3) Principles for the individual investor; tests of a sound inves tmen t, informa ti on so urces; types of stocks and bonds; mec hani cs of purchase and sal e. Prerequisite: 202, 370. 463 Advanced Corporate Finance (3) Advanced ,malysis of the management of long-te1111 assets, debt and equity, includ ing capital acquisitions. Some attention to shorter term management of in ven t01y and payables. Prerequisite:370.
Methods, problems and fac tors involved in launching and operating small profit and nonprofit organi za tions. Prerequi si tes: 230,370 or consent. 470 Strategic Management (3) Meth ods of determinin g strateg ic dec ision makin g in bu sin ess and industry, with proj ec ts des igned to provide ac tual resea rch experi ence, wi th case swdy approach. Prerequ i sites: 202,220,230,362 ,370, 41 5.
broke r. Prerequisite: 361. 450 Directed Studies (1-4)
ments. Prerequisite: 201 , 230. 431 Marketing Management (3)
Extensive exploration of the literature in a se lected fi eld of busin ess or eco nomi cs under facul ty guidance. Prereq uisites: upper division standing and con se nt. May be repeated with different section ti tle fo r maximum of six uni LS. 460 Business Internship (1-3) Busin ess work ex peri ence related spec ifi cally to fi eld of study. A pro-
Focus on the decision-making processes fac ing those in marketing from a mar ket in g-management perspect ive. Develop and discuss the management of marketing strateg ies, tac ti cs and plans. Examine poli cies and proce dures in order to effectively implement these strategies . Use case studi es to identify pract ical problems and apply class knowledge to their solution. Pre requisites: 230,331,332,432,435. 432 Marketing Research (3) Understanding tJ1e role of marketing resea rch in management decis ion making. Project approac h to the mar ke tin g sea rch process of secondary research, focus groups and .survey preparati on, co ll ec ti on and analys is. Pr eparati on of writt en resea rch report.5. Prerequisites: 190,220. 433 Marketing Decision Making (3) As the capstone course fo r market ing majors, emphasis will be placed on re examini ng the entire marketing deci sion process through the utilization of marketing case analys is. Th ere will also be focus on ca ree r pre pa ra ti on such as choosing an indusuy, develop ing a resume and sharpening inter viewing skills. Prerequisites: 230, 33 1, 332, 334,431, 432, 435 or consent. 435 Business to Business Marketing (3) Apractical approach to understanding and implementing marketing su-ategies as appli ed to the busin ess to business sector. Special attentionwill be given to examin ati on of va ri ous marketin g employment positions including analy sis of the following subject.5: purchasing, negotiating, marketing research, market segmenta tion, personal selling, sal es management, promotion and ethi cs in the business to busin ess marketing envi
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ronment. Prerequisite: 230. 436 Retail Management (3)
Examination and evaluation of chang ing concept.5 of retailing and merchan dising from a management viewpoin t. Phil osophy of modern ma nagement and measures of retail productivityare employed in individual student fi elds projec t.5 . Prerequisite: 230 or conse nt.
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