Money and Banking ...... ............................. .. ....... ............ .. .. ... 3 Nature, functions and flow of money and credit in the Ameri can economy and the world; analysis of commercial banking and U.S. monetary system. Prerequisite: 201. Business Law .... .. .. .. .. .. ... .. .. ........... .... ....... ........ .................... .. .. .. 3 The legal and regulatory environment of business including a survey of the legal system, torts, contracts, employment and labor law, business organizations, administrative law and the regulatory process. Prerequisite: upper-division standing. Business Finance ..... ... .. ..... .... ... .. .. ......... ..... ...... .. .. .. ....... .. .. .... .. 3 Problems and methods in securing funds for business firms, nature of securities markets, short- and long-term financing. Prerequisites: 190,212. Business as Mission ... .. .. .. ... .. .. ... ... .... .... ... .... .. ... .. ...... .... .......... 3 This course is an examination of the emerging role of busi ness in missions. The general themes covered in this course include: 1) the theology of business as missions; 2) practical issues related to using business as a vehicle for cross-cultural missions, and 3) specific for-profit business models and case studies. By the end of the course the student will have a better understanding of the opportunities and cha llenges associated with integrating business and missions. Principles of Advertising .. ... ... .. ... ..... .. ........ ..... ... ... .... .... ... .... 3 Facts of advertising principles and techrnques. The study of effective and ineffective forms of advertisin . Applications linked to public relations, media events, marketing, and communication encounters. (Cross-listed with MCOM 392). Fee: $25 Data Base Management ................. .................. ... ............ ... .. 3 Integrated data base system, logical organization, data de scription language (DDL), data manipulation language (DML), hierarchical networks and relational data bases, overview of selected data base management systems (DBMS). Prerequi site: BUSN 105. (See also Computer Science 402) E-Business Strategy ............ .. ............... ..... ............... ..... ... .... ... 3 This course focuses on the linkage between organizational strategy and networked information technologies to imple ment a rich variety of business models in the national and global contexts connecting 1nd1viduals, businesses, govern ments, and other organizations to each other. The course provides an introduction toe-business strategy and the development and architecture of e-business solutions and their components. Prerequisite· 220. MIS Project Management... .... .... .................. .......... ... .. .. ....... 3 Advanced IS maJors operating as a high-performance team will engage in and complete the design and implementation of a significant information system. ProJect management,
management of the IS function. and systems integration will be components of the project experience. Prerequisite: 306.
BU5N 350
Computer Applications in Business (3) The study and application of spreadsheet and database software to business problems with an emphasis on problem solving and presentation techniques. Prerequisites: 212, 220, 230, 370. Fee: $20. Advanced Accounting ................. .. .......... ... .. .. .. ... .. .... ....... .. ... 3 Examines essential elements of corporate consolidations, branch and departmental accounting, international account ing, advanced partnership and fund accounting concepts. Prerequisites: 312, 313. Auditing ............... .. ..... ... ... .. .. .... ... ... .. ...... .. ... ... ... .. .... ........ .. ......... 3 Introduction to standards and procedures which comprise the contemporary audit environment. Topics include, ethics, legal liability, internal control, substantive evidence, and reporting. Course work includes comprehensive practice audit. One hour each week non-credit lab. Prerequisites: 312, 313. Managerial Negotiation and Leadersh ip .. .... ....... .... ..... .. 3 Managerial leadership within the political realities of modern organizational life. A strong emphasis wi ll be placed upon responsible handling of power and the ethical dilemmas that graduates will encounter in the business world. The course content will include examination of value structures and criti cal decision making that is founded upon the Christian faith. Prerequisite: 328 (maJors) and consent (non-maJors). International Entrepreneurial Management .. ............... 3 This is the capstone course for the international business majors. Students will be expected to ap ly principles and skills learned previously into the design of a business plan. Stu dents w ill learn to identify and screen potential international business ideas, and develop an idea into an opportunity for generating financial, social and spiritual returns. Prerequisites: 347, 375. Marketing Research .... ... .. .. .. ... ..... .. .... .. .. .... ...... .. .......... .......... 3 Understanding the role of marketing research in management d cision making. Project approach to the marketing search process of secondary research, focus groups and survey prep aration, collection and analysis. Preparation of written research reports. Prerequisites: 190, 220, 230. Signature required. Marketing Decision Making .................... ........... ... .............. 3 As the capstone course for marketing majors only, (to be taken the last Spring of college) emphasis will be placed on exploring a holistic approach to marketing decision making process through working with local, real world clients There will also be a focus on career preparation such as choosing an
BU5N 401
BU5N361
eu5N411
BU5N 310
BU5N 412
BU5N 375
BU5N 421
eu5N 392
eu5N 429
eu5N402
eu5N 432
BU5N 403
eu5N433
BU5N4os
Undergraduore Programs
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2005· 2007 CATALOG
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