industry, developing a resume and sharpening interviewing skills. Prerequisites: 230,326,432,435. Signature required.
a supervisor/ instructor during the semester prior to regist ra tion. Departmental approval required.
Business to Business Marketing ... ...... ... ............................ 3 A practical approach to understanding and implementing marketing strategies as applied to the business to business sector. Special attention will be given to examination of various marketing employment positions including analysis of the following subjects: purchasing, negotiating, marketing research, marker segmentation, personal selling, sales man agement, promotion and ethics in the business to business marketing environment. Prerequisite: 230. Signature required. Real Estate ... ...... .. ...... ... .. .. ....... ... ....... .. ... .. .. .. .... .. .. ........ ... ... .... ... 3 Laws relating to rights and obligations inherent in owner- ship of real property; how title to real property is transferred; homesteads, trust and deeds, liens; land descriptions; escrow procedures; title insurance; the real estate broker. Prerequisite: 361. Directed Studies ... ..... .. ........... ... .. ... .. .... ...................... .. ....... 1-4 Extensive exploration of the literature in a selected field of business or economics under faculty guidance. Prerequisites: upper division standing and consent. May be repeated with different section title for maximum of six units. Web-site Development for Marketing ....................... .. 1-3 Purpose of course is to learn and immediately apply practi- cal technological skills that are necessary in developing an effective and efficient web-site. Individual units satisfied by five-week modules. Topics may include: web-site research and proposal; web page design & development; internet graphics. Prerequisites: 220, 230. Signature required. Internet Marketing ...... ........ ... ..... .... .... .. .. .. ... .. ... .. .. .. ..... .. ........ 3 The study and development of market ing tools for competing effectively in the Internet economy, including marketing issues that managers must address as they consider how to develop successful commercial strategies on the web and other emerging electronic media. Views the web as a channel of information distribution, and increases understanding of the nature of the internet, its culture, and issues related to flow, stickiness, navigation, inter-activity, addressability, trust, and privacy. Topics include marketing research, consumer behavior, customer service, advertising, positioning, and web economics. Teaching methods include class lecture, readings, guest speakers, case studies, on-line activities, and a web based marketing project. Prerequisite: 230. Business Internship ........... .. .... ... ... ..................................... 1-3 Business work experience related specifica lly to field of study. A proposal describing learning objectives, collateral reading and expected benefits must be submitted and accepted by
Investments... ........ ....... ........ .....................................................3 Principles for the individual investor; tests of a sound invest ment, information sources; types of stocks and bonds; mechanics of purchase and sale. Prerequisites: 202,370. Advanced Corporate Finance .......... ................. ......... . .. .. ... 3 Advanced analysis of the management of long-term assets, debt and equity, including capital acquisitions. Some atten tion to shorter term management of inventory and payables. Prerequisite: 370. Entrepreneurship and Small Business Management.3 Methods, problems and factors involved in launching and op erating small profit and non-profit organizations. Prerequisites: 230, 370 or consent. Strateg ic Management ........................................ .. ............... 3 How to determine strategic direction in organizations. Core studies and projects provide practical application of principles, with projects designed to provide actual research experience, with case study approach. Prerequisites: 220, 230, 328, 361, 370.
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Undergraduate Programs
BIOLA UNIVERSITY
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