My second goal for the year is to create an online marketing plan to share our knowledge with more of the outside world. We have the world at our fingertips, we need to use that power to our benefit and share, not only our knowledge, but our story and our value. As Ron Hayes put it at the toast at the 100th meeting, “We’re the most powerful organization no one has ever heard of.” We need to make a concerted effort to change that. One of the great ways we’ve been doing that is with the toolkit videos. I believe we need to create complementing pieces to those. I’ll be working with Don and his team to develop and implement online advertising campaigns with specific targets to get the best return on our investment and drive people to our information. My final goal brings us back to the members. We have heard there are at least two areas where members are asking for training. I will work to find those, and other training opportunities, and bring them to you either here at the Conference, at the regional meetings, or in any other place we can, whether that be online or in-person. As we’ve seen here the last few years with new items, devices are ever-changing and there is always something new we can learn whether it be a 2-hour class or a 30-minute demonstration. Don’t be surprised if I reach out to some of you to provide this, particularly the associate members. I
know we’re all busy in our “regular” jobs, so I will do what I can to get you the tools and help you need so we can share that knowledge. To that end, the NCWM has great opportunity for growth; in size, in scope, in responsibility, and in knowledge. It will not be easy and there will be struggles, but as many in weights and measures programs, particularly in state and local governments, know if there is one thing we are good at, it is adapting and overcoming obstacles. The success of NCWM is due to the time and effort put in by our many volunteers. Feel free to contact me if you have questions, ideas, or would like to be a mentor. I look forward to helping the National Conference on Weights and Measures grow!
Craig VanBuren NCWM Chairman
NCWM hats and polos are available for purchase at www.ncwm.net/resource/merchandise
2019 Issue 3
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