THE SCIENCE OF PRECISION ENGAGEMENT
Within the Maternal Brain Health program, GoMo Health utilized BehavioralRx technology to determine the activation strategy, approach, and content delivered. The techniques used include:
BehavioralRx Technologies
Program Application
Simplifying complex brain health topics, breaking them down into step-by-step actionable instructions that are delivered one at a time.
Reduction Technology Activation through simplifying
Tailoring Technology Activation through “in-the-moment” customization
Messages are tailored to the mother’s current month of pregnancy/postpartum time-period.
Nurturing Technology Guided motivation
Through frequent, supportive messaging, participants are gently guided to information that supports brain health lifestyle changes.
Brain health topics are delivered to coincide with a mother’s prenatal/postpartum journey to give her the best opportunity to be able to digest the information and apply it. Each mother decides how many brain health challenges she receives each month. The intent is to provide the information with a frequency that feels right and achievable. High-level brain health topics are broken down into actionable suggestions for ways mothers can apply the information and learning to their daily life. Check-in messages are used to assess if the mother has been able to practice a concept and if it is helping her.
Environment of Need Technology Intervening at the right moment
Influence Technology Activation through shared decision making
Wander and Wonder Technology Activation by increasing memory persistence and recall via mental and physical activities that stimulate contextually relevant neuroreceptors
For additional insights into the GoMo Health BehavioralRx science, check out this video from CEO and Founder, Bob Gold and Shelley R. Schoenfeld, Chief Marketing and Client Services Officer: https://youtu.be/bB2eN-YeoZk
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Maternal Brain Health in an Era of a Global Pandemic
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