Converting from a Day Program to a Lifestyle Program
The first step in stimulating AHA moments was to create a support system that allowed the member to feel continuously “known and supported.”
After completing a personal risk assessment survey during EDM enrollment, each member was given access to care messaging through the Personal Concierge system — a cloud-based, patient-activated solution through which supportive and motivational messages could be sent to a member at any time of day, either based on the member’s perceived needs, or based on actual requests from the member. In other words, a “smart” interactive system that could be initiated by either the member or the program provider.
The following 6 BehavioralRx engagement methods are used in EDM :
Anchoring Technology
The over-arching technology that allows participants to cognitively connect a desired action with an existing everyday action.
Conditioning Technology
To reinforce target behaviors.
Influence Technology
To persuade through shared decision making.
Nurturing Technology
To provide guided persuasion.
Suggestion Technology
To provide intervention at the “right” time.
Tailoring Technology
To persuade through customization.
These technologies were used to develop a system of interactive Care Messages™ to address a participant’s needs.
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TRANSFORMING THE PERCEPTION OF MENTAL HEALTH COMMUNITY SERVICES
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