25791 Jefferson Ave. Murrieta, CA 92562 Pro-Craft.com 877-484-3522
PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
WHAT'S INSIDE?
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The Making of a Leader
The Evolution of Work: Bizarre Jobs That Time Forgot
Patient Education — a Key Marketing Tool for Your Dental Practice
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Explore the Positive Benefits of Pets for Kids
Take a Break
Baked Sausage With Apples and Fennel
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The Power of Storytelling to Market Your Practice
HIGHLIGHTING PATIENT EXPERIENCES Why Stories Matter
Connecting with your patients personally is huge. When patients feel close to their dentists, hygienists, and staff, they are more inclined to keep returning and spread the word about your office. One of the best ways to build relationships is through storytelling. Storytelling goes beyond the facts and figures of dental procedures; it humanizes your practice and makes it more relatable and memorable. HUMANIZE YOUR PRACTICE As mentioned, storytelling helps to showcase the human side of your dental practice. For example, instead of only stating that your practice is family- friendly, share a story about a young patient who overcame their fear of the dentist with your team’s gentle care. You can describe how a younger patient, terrified of the experience, walked into your office. Then, you can highlight how, by the end of their visit, they were all smiles and excited to come back for their next check-up. This story not only displays your practice's approach to dentistry but also demonstrates your commitment to patient care in a relatable way. It’s a win-win! SHARE PATIENT SUCCESS STORIES Another powerful way to use storytelling is by sharing patient success stories. For example, share the journey of a patient’s smile makeover.
Describe how a middle-aged man who was always self-conscious about his stained and crooked teeth underwent multiple surgeries to transform his smile. Share his reaction when he saw his new smile for the first time and how it boosted his self-esteem and changed his life. Including before and after photos on social media, if the patient is comfortable with it, can enhance the story's impact. CREATE EMOTIONAL CONNECTIONS Stories evoke emotions, and emotions drive decisions. Patients who feel emotionally connected to your office are more likely to choose you over other competing practices. It may be beneficial to share a story on your website or social media about how a patient overcame a significant dental health challenge with your help. Highlight the dedication and care your team provided throughout their treatment. This builds an emotional connection and showcases your expertise and commitment to patient well-being. USE VARIOUS PLATFORMS To maximize the reach of the stories you share, advertise them across different platforms! Post them on your website, social media, and in email newsletters. Videos can be extra effective because they bring stories to life and allow people to see and hear the emotions involved.
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