Job Description
Sales and Engagement Manager Job Purpose To be responsible for the strategic planning of marketing and commercial development for the Estates department. To be responsible for the marketing of services across the Estates department both online and offline. To ensure the services of the department are highly engaged with by our students, staff, visitors and the local community (where appropriate). To schedule events across the university. To act as marketing and engagement professional expert to the Heads of estates services and other managers as required, providing specialist expertise and advice. Key areas • To work collaboratively with Estates teams to provide the professional and technical knowledge required to deliver extensive and effective engagement with services, successful online and offline marketing, and the cultivation of leads and commercial business development. • To promote engagement with services by staff, students, visitors and the local community through carefully planned online, on campus, social media and email marketing campaigns. • To lead the scheduling of events, both internal and commercial across the university; chair weekly scheduling meetings and maintain a master programme; • To assess the viability of proposed events on the programme; determine that they have the appropriate amount of marketing support and promotion to ensure a financially sustainable event is delivered. • To work collaboratively with the university marketing and communications team to ensure smooth processes and maximum efficiency of resources. • To ensure the proper collection of data and feedback relating to services, including analysis that can be translated operationally to improve services. • To ensure that all commercial opportunities related to marketing are identified and maximised. • Work collaboratively with the Events Manager, Venue Manager and their teams to ensure a smooth Internal Events service.
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