Zinda Law - September 2019

Principal Office 8834 N. Capital of Texas Hwy., Suite 304, Austin, TX 78759 888-988-7063 OUR LOCATIONS SEPTEMBER 2019

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TEXAS Austin Downtown Office: 1601 Rio Grande St Suite 450 Austin, TX 78701 Phone: 888-659-9392 Arlington Office: 3901 Arlington Highlands Blvd. Suite 200 Arlington, TX 76018 Phone: 888-659-9392 Carrollton Office: 2340 E. Trinity Mills Suite 300 Carrollton, TX 75006 Phone: 888-659-9392 Corpus Christi Office: 3205 Rodd Field Rd Corpus Christi, TX 78414 Phone: 888-659-9392 Dallas Office: 3131 McKinney Ave Suite 600 Dallas, TX 75204 Phone: 888-659-9392 El Paso Office: 2300 George Dieter Drive El Paso, TX 79936 Phone: 888-659-9392 Fort Worth Office: 201 Main Street Suite 600 Fort Worth, TX 76102 Phone: 888-659-9392 Houston Office: 1700 Post Oak Boulevard 2 BLVD Place Suite 600 Houston, TX 77056 Phone: 888-659-9392 Midland Office: 6 Desta Drive Suite 4600 Midland, TX 79705 Phone: 888-659-9392 Plano Office: 6860 North Dallas Pkwy Suite 200 Plano, TX 75024 Phone: 888-659-9392 Round Rock Office: 1000 Heritage Center Circle Round Rock, TX 78664 Phone: 888-659-9392 San Antonio Office: 18756 Stone Oak Parkway Suite 200 San Antonio, TX 78258 Phone: 888-659-9392

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Fantasy Football’s Effect on the NFL

This year, could your team go all the way? Fantasy football has made itself an indispensable part of the football season for many fans of the NFL. It’s an $11 billion industry that accounts for 36% of the 40 million fantasy games played across the country. That’s twice as many games as the next most popular sport, and 28 of the 32 pro teams have advertisement deals with fantasy football companies. In just 20 years, this online game has changed how many people watch football. But just how much has it affected actual gameplay? Despite the obvious ways that fantasy football has influenced sports media, there isn’t much of an argument supporting the idea that the online game has influenced the rules and regulations of the NFL. Before fantasy sports, people usually only paid attention to their local teams. But the need to pay attention to players on multiple NFL teams caused overall viewership to explode — and most of the relevant media companies took notice. The lineup of media companies involved in the fantasy football game are heavy hitters to say the least. Disney, Yahoo, and CBS all have stakes in the industry, not to mention smaller upstart companies like DraftKings and FanDuel that are only 10 and 7 years old respectively. And even these smaller companies are worth hundreds of millions of dollars. They advertise fantasy football at stadiums across the country, not to mention advertisements on TV and online, or the ways that it has permeated coverage of different games. Fantasy Football and the Media

Individual player statistics are much more important to NFL fans than they have ever been because of fantasy football, and up-to- the-minute statistics relevant to the game are tossed around by commentators and broadcast at stadiums. Without interest in fantasy football, NFL RedZone, which exists solely to go over highlights and fantasy stats, may not exist. The abundance of fantasy coverage continues to supply an ever-growing demand from the public to know how their carefully constructed team is doing and to know it as soon as possible. The NFL has increasingly become a passing league, with passing plays becoming more and more common over the past five years. This change was spurred on by a desire to create more opportunities for points in the game and to protect quarterbacks, who are increasingly seen as the faces of their respective teams. Many people love games with more points because it helps their fantasy teams, but were these rules and regulations put in place to cater to fantasy leagues? It’s an intriguing thought, but it’s likely there’s a simpler explanation: Fans love games with a lot of points scored, regardless of whether they play fantasy football. The fact that our fantasy teams benefit from it is just a pleasant side effect. Fantasy football may not control the NFL just yet, but you can’t deny that it’s changed how we watch the game. If anything, competing with friends, family, and coworkers has added another element of fun to the football season and given us one more thing to get excited about this fall. Fantasy Football and the NFL

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