Handsome Magazine

The work you’re about to review not only was Successful for our clients but helped shape who we are as a company. Our habits were forged in the publishing world, where deadlines are promises, not suggestions and reviews are critiqued by our fellow enthusiasts.

SUZUKI SPECIAL EDITION

EXCLUSIVE

CREATIVE

LAUNCHES & INTROS WHERE IT ALL BEGAN

DISCUSS. PLAN. COMMUNICATE. EXECUTE. VERIFY. WIN!

NISMO Wheel Photoshoot 2025

SUZUKI SPECIAL EDITION

CREATIVE DIRECTOR Joseph McKimmy

ACCOUNT DIRECTOR Scott Goodwin

WEB DIRECTOR Michael Craig

HANDSOME NOTE

SENIOR DESIGNER Mitch Ikemoto

As you look under the hood of Handsome Magazine, consider the time, care, and collaboration behind every piece. Each project is the result of craft, trust, and the relationships that make great work possible. The work you’re about to review not only was Successful for our clients but helped shape who we are as a company. Our habits were forged in the publishing world, where deadlines are promises, not suggestions and reviews are critiqued by our fellow enthusiasts. HEY THERE!

SENIOR DESIGNER Bernice Guevarra

JUNIOR DESIGNER

Jack Conrad

HANDSOME RABBIT Joseph - 323.449.5566 joseph@handsomerabbit.com Scott - 310.678.9060 Scott@handsomerabbit.com OUR OFFICE 38397 Innovation Court #106 Murrieta, CA 92563 WEBSITE www.handsomerabbit.com

NISMO BRAND INTROS

INDIAN BRAND REBIRTH

TOCA PRODUCT DEVELOPMENT

NIVEL BRAND MERGER

SCHUBERTH PRODUCT LAUNCH

POD CAMPAIGN DEVELOPMENT

Discuss. Plan. Communicate. Execute. Verify. Win!

SECRET WEAPON CREATIVE

HANDSOME MAGAZINE BRINGING AUTOMOTIVE

SMALL BUDGET CONSISTENCY

CREATED AND MANAGED

PHOTO & VIDEO

& POWERSPORTS BRANDS TO LIFE.

LEADERS

GET OUTSIDE

OUR SPACE

CREATIVE ROAD MAP

HANDSOME MAGAZINE

THE ORIGINAL ADVENTURE

BRAND INTRO

Taking your Nissan off road could be the start of your next great adventure. If you’re ready to go further off the beaten path, trust your Nissan dealer to equip your vehicle with genuine NISMO Off Road parts and accessories. Built to NISMO specifications and backed by a 3-year/36,000-mile limited warranty¹, NISMO Off Road parts enhance your vehicle’s performance and capability. You’ll be ready for the journey ahead, and the one back.

NISMO OFF-ROAD BRAND INTRODUCTION

Twenty years after the successful launch of NISMO, Nissan debuted a new line of NISMO parts and accessories for the fully redesigned Nissan Frontier pickup. “Overlanding” was emerging as a fast-growing niche in the truck aftermarket. Unlike Baja-busting racers, overlanding-ready trucks are equipped with racks, powerful lights, and built-in tents for adventure travel to remote destinations. In 2022, we created an integrated campaign to introduce dealers to this new category and product line. The centerpiece was a Dealer Launch Kit, highlighted by in-vehicle POP placed inside each Frontier. When potential buyers sat in the driver’s seat, the POP invited them to envision themselves exploring nature’s landscapes in their new truck. We amplified the launch with a targeted social media campaign featuring thumb-stopping short-form video and print ads showcasing the Frontier equipped for adventure and reinforcing it as the right choice for their overlanding dreams.

High Performance Suspension

Upper Control Arms

Cat-Back Exhaust Systems

Overlanding Bed Rack 2.3 and Tent

Roof Rack 2 and Storage Cases

LED Driving Lights and Mounts

Scan the QR code to see the complete selection of NISMO Off Road parts and accessories. nismoparts.nissanusa.com/offroad

1 For complete information concerning warranty coverage, conditions, limitations, and exclusions, see your Nissan dealer. 2 Cargo and load capacity limited by weight and distribution. Always secure cargo. Heavy loading of the vehicle with cargo, especially on the roof, will affect the handling and stability of the vehicle. 3 Tent available separately, other items not included. The Nissan names, logos, product names, feature names, and slogans are trademarks owned by or licensed to Nissan Motor Co. Ltd. and/or its North American subsidiaries. Always wear your seat belt, and please drive responsibly. ©2024 Nissan North America, Inc.

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Dealer Video

Social Media Video

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BRAND GROWTH

HOLIDAY CATALOG 2024

SEE INSIDE FOR SPECIAL OFFERS!

ON-BRAND PERFORMANCE

“REGARDING THEIR WORK ON THE NISMO BUSINESS, I CAN HONESTLY SAY THEY WERE INSTRUMENTAL IN NOTHING LESS THAN A COMPLETE TRANSFORMATION OF THE MARKETING, ADVERTISING, AND COMMUNICATIONS IN A WAY THAT PLAYED A SIGNIFICANT ROLE IN GROWING THE BUSINESS FROM A MINOR SELLER OF RACER PARTS INTO A LEADING AUTOMOTIVE AFTERMARKET PERFORMANCE BRAND. DURING THE 5 YEARS I WORKED WITH SCOTT, JOE AND THEIR TEAM, WE SAW OUR SALES GROW BY A FACTOR OF 250%, ALONG WITH A SIGNIFICANT INCREASE IN DEALER ENGAGEMENT.” —Carl Phillips Senior Manager Nissan Motorsports/NISMO

CHRIS FORSBERG PUTS THE NISSAN Z ON ICE

This annual 32-page printed, and web-based, catalog is a hit with both dealers and NISMO enthusiasts.

GEAR UP & GET OUT WITH NISMO OFF ROAD

CHECK INSIDE TO MAKE YOUR OWN NISMO HOLIDAY WISH LIST!

COLLATERAL

Every glorious detail, NISMO for your Nissan Z NISMO has created a wide range of parts and accessories for the new Nissan Z. No one knows better than NISMO, the first choice for the best fitting, best performing parts.

NISMO’s recent Holiday Event social media campaign added over $450K of NISMO products into “add to cart”

on the Nissan Parts website based on a 6-week $7,500 media plan.

Scan the QR to see the complete selection of NISMO parts and accessories for the new Nissan Z. NISMOParts.NissanUSA.com

Social Media

NISMO Parts Website

Mirror Hang Tag

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SUZUKI SPECIAL EDITION

“NISSAN WANTED SOMETHING BOLD AND OUT OF THE ORDINARY TO GIVE NISMO A STRONG START”

IMPACT

NISMO BRAND LAUNCH IN U.S.

During the sport compact car revolution, when it seemed every young driver had a slammed Civic with a fat, loud exhaust, we were tasked with introducing a factory parts and accessories brand to the U.S. market that would position Nissan Sentra as the hot rod of choice. Before reaching consumers, we first had to convince Nissan dealers that this youth-driven performance market even existed. We did that with a Dealer Launch Kit so eye-popping it just had to be opened. Inside, a magazine- style booklet introduced dealers to this new generation of car enthusiasts, explained the product line, and laid out the business case for going after this demographic. The launch broke a few traditional rules, but Nissan wanted something bold and out of the ordinary to give NISMO a strong start. We have been Nissan/NISMO’s marketing partner ever since.

COLLATERAL

HANDSOME MAGAZINE

REBIRTH

INDIAN MOTORCYCLE BRAND INTRODUCTION

Indian was America’s first motorcycle brand, founded in 1901 with the last Indian motorcycle from the original company built in 1953. The goal was to overcome skepticism that the “new” Indian was just capitalizing on an old brand name and to establish Indian as a legitimate OEM brand, on par with Harley-Davidson. G-Force, with Scott leading the team, developed an integrated launch campaign encompassing all B2B and B2C touchpoints supported by a new tagline emphasizing Indian’s position as the alternative to Harley- Davidson: “Declare Your Independence.” The campaign included print and television advertising, extensive POP and dealer signage, large format brochures, hang tags and posters. Campaign strategy centered on the Chief model and its new PowerPlus engine, with multi-page print units in the top US motorcycle magazines timed to coordinate with the first public showing of the new Chief. Awareness of the new Chief and Indian brand was greatly increased. The introduction was greeted with very positive press coverage, strong demand, increased sales and many new dealer sign-ups.

“ SCOTT AND HIS TEAM WOULD BE A TRUSTED ALLY FOR ANY MOTORCYCLE OEM. HIS DEEP UNDERSTANDING OF THE MOTORCYCLE INDUSTRY, COMBINED WITH STRONG MARKETING INSTINCTS, FRESH CREATIVE IDEAS, AND A PROVEN ABILITY TO DELIVER PROJECTS ON TIME AND ON BUDGET, WILL IMMEDIATELY BENEFIT HIS CLIENTS. ” —Fran O’ Hagan Former VP Sales & Marketing, Indian Motorcycle Company

HANDSOME MAGAZINE

“OUR ROLE EXTENDED BEYOND DESIGN, FOCUSING ON HOW THE TECHNOLOGY WOULD BE INTRODUCED, EXPLAINED, AND ADOPTED WITHIN THE SOCCER TRAINING COMMUNITY”

FIRST TOUCH

TOCA PRODUCT DEVELOPEMENT

Handsome Rabbit partnered with TOCA Training Facility from the very beginning, helping shape the vision, branding, and marketing strategy that would define the company’s growth. Working closely with soccer professional Eddie Lewis, we collaborated on the development and positioning of the TOCA Machine, ensuring it was not only a groundbreaking training tool but was also clearly understood and desirable to players, coaches, and facilities. Our role extended beyond design, focusing on how the technology would be introduced, explained, and adopted within the soccer training community.

TOCA Product Branding

Application Design

HANDSOME MAGAZINE

TRACTION. STRENGTH. STYLE.

MERGER

CONVERTING MULTIPLE BRANDS INTO ONE HIGHLIFTER

Handsome Rabbit was instrumental in refining and restructuring the branding of three UTV and ATV tire brands under the Nivel umbrella, creating clarity and distinction while maintaining a unified corporate identity. Each brand was carefully evaluated and repositioned with its own unique visual style, tone, and market focus, allowing them to stand independently without competing or causing confusion. This strategic separation strengthened each brand’s presence and made their individual value propositions easier for dealers and consumers to understand.

system3offroad

System 3 Off-Road

Visit system3offroad.com for the latest photos and specs, product application info. warranty forms, and news.

Print Advertising

SYSTEM3OFFROAD.COM

system3offroad.com@system3offroad | info@system3offroad.com

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Nivel Website

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System 3 Website

Frontline Website

Highlifter Website

HANDSOME MAGAZINE

SUZUKI SPECIAL EDITION

C3 PRO

One million and Counting miles

WHERE’S YOUR NEXT ADVENTURE?

MotoQuest tours span the globe from the peaks of Patagonia, Chile to the vast expanses of the Indian Himalayas, to the breathtaking glaciers of Alaska.

For Those with Their Own Definition of Carry-on Luggage Introducing the C3, advanced protection just got a lot lighter.

Racking up the miles across six continents, their guides choose the Schuberth C3 PRO. The world’s lightest and quietest flip-up helmet with integrated sun visor. Featuring dramatic refinements in comfort, ventilation and aerodynamics, it’s engineered for the most demanding rides.

Experience the lightest, quietest and most aerodynamic modular helmet on the planet. Schuberth originated the flip-up helmet concept over a decade ago. The all-new C3 and C3W (for women) are the culmination of years of innovation and refinement, engineered to deliver the ultimate performance and comfort for the most demanding rides.

GEAR UP!

The new Schuberth C3. Adventure ready.

TECHNICAL SPECIFICATIONS

World's Lightest Modular Helmet (1650 grams)

Extremely Quiet at <84db

Integrated Sun Visor Fog-Free Pinlock ® Dual-lens System Optional Integrated Bluetooth ® Communication System

Exceeds ECE and DOT Standards

5-year Warranty

Salar de Uyuni Salt Flats, Bolivia Elevation: 11,995 ft.

Where is your next adventure?

www.SCHUBERTH.com

SCHUBERTH HELMETS

Now Available with Graphics

Technology fit for a woman The C3 PRO WOMEN and C3W It's not just the pretty colors. The C3 PRO WOMEN and C3W have been specially developed to fit a woman's narrow jaw, prominent cheekbones and small facial features, and are lined with hypo-allergenic, anti-bacterial fabric for sensitive skin.

When Schuberth decided to set up their own distribution network in the US, they came to us to help launch their renowned C3 helmet. Built in Germany to exacting standards, the C3 had established itself in Europe as the helmet of choice for long-distance riders. We chose to feature a world traveler who had recently worn his helmet

when he rode through South America to the highest dry lake in the world at an elevation of over 11,000 feet. Continuing Schuberth’s long-distance adventure brand positioning, the following year we helped Schuberth introduce their new C3 Pro model including the new C3W Pro designed specifically for women.

The world's lightest, quietest and most aerodynamic flip-up helmets. Fullface safety with the convenience of a flip-up.

North America White

Euphoria Light White

Intensity White/Blue C3 PRO

Intensity Black Titanium

Racing Red New Color

North America Black

North America White

TECHNICAL SPECIFICATIONS

C3 PRO WOMEN

World's Lightest Flip-up Helmets (1650 grams*) Interior Contoured to fit Female Head and Facial Structure Soft Memory-foam Cheek Pads for Comfortable Fit Antibacterial, Hypo-allergenic

See website for all color selections.

Micro-fiber Liner Extremely Quiet at <84/82db (65 mph) Integrated Sun Visor

For more information on Schuberth Helmets, scan with your smart phone.

WWW.SCHUBERTHNORTHAMERICA.COM

Anti-fog Pinlock ® Dual-lens System Optional Integrated Bluetooth ® Communication System Internal antenna enhances communications (C3PRO WOMEN) Exceeds ECE and DOT Standards 3-Year Service Plan & Mobility Program

Learn more about our women’s helmets:

Racing Red

*small shell, actual production weight may vary

WWW.SCHUBERTH.COM

C3 PRO WOMEN

C3W

Full Page Print Ad

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SUZUKI SPECIAL EDITION

PICK UP GAME

BUILDING CAMPAIGNS WHERE THEY LEFT OFF

Because sometimes the plan explodes and someone has to clean it up. When an emergency pulled another team off a live campaign, Handsome Rabbit stepped in mid-stride, took control, and stabilized the project without missing the bigger picture. No panic, no finger- pointing, just a fast assessment and a clear path forward to get

everything back on track. We’re built for moments like this. Handsome Rabbit absorbed the existing work, refined what needed fixing, and pushed the campaign across the finish line on time and done right. It’s not glamorous rescue work, but it’s the kind that keeps brands from losing momentum and turned a bad situation into a quiet success.

Moto Social Media Carousel

Off-Road Social Media Carousel

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HANDSOME MAGAZINE

SUZUKI SPECIAL EDITION

“Powersports enthusiasts are passionate and knowledgeable, and communicating with them effectively requires speaking their language. The crew at Handsome Rabbit understands that because they are those people— diehard riders who live and breathe the sport. As a result, they produce work that is eye-catching and exciting, but also—most importantly—authentic.” — Chris Jonnum, President of Jonnum Media

AMA Magazine

Digital Advertising for Cycle News

SECRET WEAPON

CLIENT PROJECTS

Some brands hire agencies. Some hire a secret weapon and just never let go. For years, they’ve leaned on Handsome Rabbit to quietly handle the heavy lifting, especially when it comes to understanding the powersports world and turning that knowledge into sharp, effective creative. When the industry moves fast and details actually matter, they know exactly who to call.

Handsome Rabbit has become their reliable constant, the team that gets daily projects done without drama and special projects done without panic. No babysitting. No second guessing. Just a creative partner who understands the culture, speaks the language, and delivers every time so they can focus on running their business instead of worrying about whether the work will get done right.

Print Advertising

Honda Special Project

Product Label Design

Dirt Rider Magazine

Honda SX Autograph Sheets

HANDSOME MAGAZINE

SUZUKI SPECIAL EDITION

KEEP THE CADENCE

SUSPENSION? WHEN is it TIME to REBUILD Much like servicing your air filter and oil, its the same idea with your suspension components. This is a critical step in keeping the bike feeling fresh as well as keeping suspension components from pre maturely wearing or needing costly replacements such as a shock body. We typically recommend a 20-40 hour service interval for most forms of riding. MX and SX produce the most abuse and usually require a lower hour window for service.

SMALL BUDGET CONSISTENCY

This is a perfect example of why maintaining consistency is important. AHM Factory Services depends on cadence and consistency to make their marketing work. With a smaller budget, every piece has to pull its weight. You do not get the luxury of random, disconnected content. You get one shot to look intentional, professional, and

memorable. That means every execution needs to feel like it came from the same brain. For AHM, consistency is what creates impact. Repetition builds recognition. Recognition builds trust. Trust builds response. It absolutely pays off when the brand looks unified across all marketing verticals.

IS YOUR BIKE READY FOR A SUSPENSION REBUILD?

LEARN MORE

Established in 2013, AHM Factory Services delivers factory-quality off-road motorcycle services to all riders and racers looking to achieve a higher level of performance and ultimately a better, safer riding experience. AHM's services include suspension tuning, customization and rebuilding. Work is done in the company's shop in Yorba Linda, CA. Hours: Monday - Friday 9 a.m. - 6 p.m. Weekends - Riding/Racing

“REPETITION BUILDS THE RECOGNITION. RECOGNITION BUILDS TRUST.”

Email Campaigns

SUSPENSION REVALVE • CUSTOMIZATION COMMON REASONS FOR A

• PERFORMANCE • consistency WE OFFER A FREE SUSPENSION BOX FOR SERVICE

AHMFACTORYSERVICES. COM

Web Banners

Social Media Content

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SUZUKI SPECIAL EDITION

PHOTO VIDEO STUDIO AND ACTION CAPABILITIES

STUDIO PHOTOGRAPHY

VIDEOS

HANDSOME MAGAZINE

SUZUKI SPECIAL EDITION

LEADERS

Scott Goodwin Account Director Scott brings a wealth of knowledge from his work at category-leading companies, top advertising agencies and as a magazine publisher. His extensive work on strong, successful brands provides a unique perspective for G-Force and Handsome Rabbit clients. During his career, Scott has been a key member of the marketing department at American Honda, served on the account team at Honda’s advertising agency, worked on both the Nissan and Mitsubishi accounts, and led the agency team responsible for the national advertising programs of Suzuki motorcycles and all-terrain vehicles. He also served as Group Publisher at Petersen Publishing, where he was responsible for all motorcycle titles (including Motorcyclist and Dirt Rider ). After founding G-Force in 2001, Scott developed the overall strategy to launch the NISMO performance products division of Nissan. He was instrumental in the re-launch of the Indian Motorcycle brand, combining advertising, collateral and public relations activities into a cohesive communications strategy. G-Force also handled a wide range of powersports accounts, including HJC helmets, Yokohama Tires, LeoVince exhausts and many more. And on a Suzuki motorcycle note, Scott’s second bike was a TM125 Suzuki. He also owned an RMX250, a DR350 and built a naked GSX-R750 out of a slightly wrecked track bike as a project for Motorcyclist. Five years ago, G-Force teamed up with Joe McKimmy and Handsome Rabbit to enhance our creative services for Nissan and to grow our mutual business in the powersports marketplace.

Michael Craig Software Engineer

Joseph McKimmy Creative Director

Michael Craig is a senior software engineer and systems architect with deep experience delivering software for automotive and enterprise organizations with high traffic and strict security requirements, including Nissan, INFINITI, and Schuberth Helmets. His work has included vehicle apps, shop and dealer locators, and large-scale marketing and commerce websites serving geographically distributed customer and dealer networks. He enjoys exploring ways to apply AI in practical, business-focused ways. Rather than treating AI as a replacement for existing systems, he uses it to augment lead capture and routing, enrich customer data, enhance search and content discovery, and adapt traditional SEO strategies to emerging AI- driven discovery channels. Mike’s experience with Suzuki’s current .NET- based platform can provide immediate support for existing systems, including updates to website content, navigation and structure.

Born and raised in Michigan, the “Great Lake State” from a small town about three hours north of Detroit, the “Motor City.” As the youngest of six kids, I developed thick skin, quick wit, and the ability to hide snacks like a pro. When you’re the baby of the family, you’re either getting picked on or proving you belong. I chose both. I spent over 25 years in the publishing world art directing automotive and motorcycle titles, accidentally picked up photo and video skills along the way. Now leading the creative direction for our major players at Handsome Rabbit, clients like Nissan, Nivel and Fasst Company. I have earned the respect from these long term clients.

I’ll also identify targeted, high-impact enhancements to meet evolving needs.

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SUZUKI SPECIAL EDITION

GET OUTSIDE THE POWER OF EXPERIENTIAL MARKETING AND EVENTS

Go where potential customers are already gathered, whether it’s a Ducks Unlimited regional event, or an invitation to a demo ride at the trailhead on the opening day of a new BDR route in Oregon. Events like these generate leads that have already had a hands- on product experience–and

come to the showroom ready to buy. Dealer follow-up with leads from events like this result in high level of conversion to sales. Our experiential marketing team has created successful events for Toyota, Lexus, Nissan and others bringing people and products together and expanding the overall marketing campaign.

Daytona Bike Week

Display Presentation for Gold Wing 50 Year Anniversary

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HEADQUARTERS

WHERE WE GET STUFF DONE

Not surprisingly we don’t work in a high- rise building in downtown Los Angeles. Our creative camp is out in Murrietta, CA, walking distance to a bevy of powersports companies and the grassy hills beyond. From early planning to final delivery, everything starts and lives under one roof, keeping the process tight, efficient, and

focused. Our space is fully equipped for photo and video production, allowing us to shoot content in-house without slowing momentum. Alongside the studio, we have a conference room for client meetings and collaboration sessions. We even have room for motorcycles and a fully equipped workspace accessed with a roll-up door.

OUR ROAD MAP

UNDERSTAND

ANOTHER HAPPY CLIENT

We start with learning and research to thoroughly understand your customers and products.

CREATE

That knowledge informs, but never restricts, our creative ideas. Strategy sets the direction without boxing us in.

OPTIMIZE

We optimize our communication channels to deliver those messages boldly and efficiently across every touchpoint that leads to a sale .

VALIDATE

We measure results, then use what we learn to fuel new ideas.

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