HANDSOME MAGAZINE
“OUR ROLE EXTENDED BEYOND DESIGN, FOCUSING ON HOW THE TECHNOLOGY WOULD BE INTRODUCED, EXPLAINED, AND ADOPTED WITHIN THE SOCCER TRAINING COMMUNITY”
FIRST TOUCH
TOCA PRODUCT DEVELOPEMENT
Handsome Rabbit partnered with TOCA Training Facility from the very beginning, helping shape the vision, branding, and marketing strategy that would define the company’s growth. Working closely with soccer professional Eddie Lewis, we collaborated on the development and positioning of the TOCA Machine, ensuring it was not only a groundbreaking training tool but was also clearly understood and desirable to players, coaches, and facilities. Our role extended beyond design, focusing on how the technology would be introduced, explained, and adopted within the soccer training community.
TOCA Product Branding
Application Design
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