HANDSOME MAGAZINE
THE ORIGINAL ADVENTURE
BRAND INTRO
Taking your Nissan off road could be the start of your next great adventure. If you’re ready to go further off the beaten path, trust your Nissan dealer to equip your vehicle with genuine NISMO Off Road parts and accessories. Built to NISMO specifications and backed by a 3-year/36,000-mile limited warranty¹, NISMO Off Road parts enhance your vehicle’s performance and capability. You’ll be ready for the journey ahead, and the one back.
NISMO OFF-ROAD BRAND INTRODUCTION
Twenty years after the successful launch of NISMO, Nissan debuted a new line of NISMO parts and accessories for the fully redesigned Nissan Frontier pickup. “Overlanding” was emerging as a fast-growing niche in the truck aftermarket. Unlike Baja-busting racers, overlanding-ready trucks are equipped with racks, powerful lights, and built-in tents for adventure travel to remote destinations. In 2022, we created an integrated campaign to introduce dealers to this new category and product line. The centerpiece was a Dealer Launch Kit, highlighted by in-vehicle POP placed inside each Frontier. When potential buyers sat in the driver’s seat, the POP invited them to envision themselves exploring nature’s landscapes in their new truck. We amplified the launch with a targeted social media campaign featuring thumb-stopping short-form video and print ads showcasing the Frontier equipped for adventure and reinforcing it as the right choice for their overlanding dreams.
High Performance Suspension
Upper Control Arms
Cat-Back Exhaust Systems
Overlanding Bed Rack 2.3 and Tent
Roof Rack 2 and Storage Cases
LED Driving Lights and Mounts
Scan the QR code to see the complete selection of NISMO Off Road parts and accessories. nismoparts.nissanusa.com/offroad
1 For complete information concerning warranty coverage, conditions, limitations, and exclusions, see your Nissan dealer. 2 Cargo and load capacity limited by weight and distribution. Always secure cargo. Heavy loading of the vehicle with cargo, especially on the roof, will affect the handling and stability of the vehicle. 3 Tent available separately, other items not included. The Nissan names, logos, product names, feature names, and slogans are trademarks owned by or licensed to Nissan Motor Co. Ltd. and/or its North American subsidiaries. Always wear your seat belt, and please drive responsibly. ©2024 Nissan North America, Inc.
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