HANDSOME MAGAZINE
SUZUKI SPECIAL EDITION
“NISSAN WANTED SOMETHING BOLD AND OUT OF THE ORDINARY TO GIVE NISMO A STRONG START”
IMPACT
NISMO BRAND LAUNCH IN U.S.
During the sport compact car revolution, when it seemed every young driver had a slammed Civic with a fat, loud exhaust, we were tasked with introducing a factory parts and accessories brand to the U.S. market that would position Nissan Sentra as the hot rod of choice. Before reaching consumers, we first had to convince Nissan dealers that this youth-driven performance market even existed. We did that with a Dealer Launch Kit so eye-popping it just had to be opened. Inside, a magazine- style booklet introduced dealers to this new generation of car enthusiasts, explained the product line, and laid out the business case for going after this demographic. The launch broke a few traditional rules, but Nissan wanted something bold and out of the ordinary to give NISMO a strong start. We have been Nissan/NISMO’s marketing partner ever since.
COLLATERAL
8
9
Made with FlippingBook flipbook maker