PANTONE ® COLOUR OF THE YEAR 2016
Washington Green’s experienced and passionate Design Studio team relish each year’s Summer Exhibition, as it gives them licence to embrace their inner artistry and explore endless creative routes to craft branding they feel best complements and reflects the artwork on display. This year, they have taken their lead from the PANTONE® “Colour of The Year” for 2016, with a palette that centres on the winning combination ‘Rose Quartz’ and ‘Serenity’. This is an absolute frst for the much revered Pantone Color Institute® headed by acclaimed colour specialist Leatrice Eiseman – never before has a combination of more than one colour attained this status. Joined together Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and
complexity” of the colours in their art. Interestingly, the blend of ‘Rose Quartz’ and ‘Serenity’ lends itself to myriad incarnations, from achingly cool urban design, to the most delicate and pure of subject matter in nature, illustrated perfectly when viewing Tom Bird’s photographic piece ‘Luminous Tower Block’. The sky captures a spectrum journeying from dusky pink tones to vibrant blues, and beautifully juxtaposes the élan of nature against the brutalist style of the inner city tower block. All of which reinforces the contextual statement issued by PANTONE®: 'Rose Quartz and Serenity demonstrate an inherent balance' and further reinforces exactly why this branding is an extension of the curated equilibrium of artwork on display in the Summer Exhibition 16.
wellness as well as a soothing sense of order and peace.
Leatrice Wiseman Executive Director Pantone Color Institute®
Widely regarded as an indicator for trends, attitudes and concepts in current culture, the PANTONE® Colour of the Year 2016 insightfully encapsulates movements in gender fluidity, mindfulness and self-expression. Never has a colour scheme been more appropriate on branding for a collective of artists such as those in our Summer Exhibition. Kim Byungkwan tells us he aims to “bring out strangeness from familiarity” and “reconstruct habitual vision”, stepping outside any self or socially imposed constraints to force an audience into discoveries beyond their comfort zones. Colour as an entity is also a key theme in the work produced by art collective, Plume. Their main desire is for the viewer to be captivated and transported by the “form and
Daniela Lacey Head of Marketing | Washington Green
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