R REVIEWS
3. ASK THE RIGHT QUESTIONS Think of the review process as a conversation rather than a request to be met, and use open-ended questions to start. Before you even request a review, you can ask customers questions like “How was your recent experience with us?” or “How are you liking your product?” That way, you can gauge their satisfaction before they leave any feedback. 4. RESPOND, RESPOND, RESPOND The last thing you want to see is a scathing one-star review. But no matter how hard you work, they are still bound to happen. When you receive one, take the time to respond thoughtfully — without being defensive — and try to come up with a possible solution to the complaint. And be sure to respond to your positive reviews as well. When you show that you engage with all of your customers, prospective ones will be more likely to give you a shot.
BOX OWNER SPOTLIGHT: HOW JEREMY RUBERA KEEPS THE FOCUS ON MEMBERS Jeremy Rubera grew up around fitness. “My mom was a bodybuilder and personal trainer,” he explains. “She even had a 20 by 20 gym in our house.” But, like most teenagers, Jeremy didn’t always listen to his mother. “It’s funny. I rejected strength training growing up,” he reflects. It wasn’t until Jeremy became a gym manager that he realized the value of what his mother was trying to teach him. “Managing the floor, I would see this dude working with ropes, kettlebells, the whole thing,” Jeremy remembers. “Eventually, I jumped in and felt the difference; it changed my mental fortitude. That’s when I realized I didn’t want to be a manager.” Having discovered a love for the physical and mental benefits of strength training, Jeremy poured his energy into coaching others. Today, he’s earned certifications as a USA Weightlifting Sport Performance Coach, Level-I CrossFit Trainer, and Functional Movement Specialist. Along the way, Jeremy met Emily Holland, a coach who shared his no-nonsense approach to fitness (and his future fiancée). Together, they channeled their convictions and decade of industry experience to found High Function Fitness. With small classes and individualized training, everything at this gym is focused on putting members first. That’s why we found Jeremy’s advice to box owners so surprising. “This may seem strange,” the 9-year industry veteran begins, “but pay yourself first.” He goes on to explain, “We see this in the fitness industry all the time. Owners run things from paycheck to paycheck.” Jeremy admits he struggled with this exact problem, trying to minimize the business aspects and focus on being a coach. But after reading the book “Profit First” by Mike Michalowicz, he realized that building the business side of High Function Fitness was the key to getting his members the programing and equipment they deserved. “Learning to do this will make your box better,” Jeremy concludes. Fittingly enough, Jeremy’s mom has gone from personal training to business coaching. “She still works out at 5 a.m. every morning,” Jeremy tells us. “I’m very grateful for her example. My goal is to still be rocking and rolling like she is at 65.”
PESTO PASTA SALAD WITH TOMATOES AND MOZZARELLA
Serves 4 (serving size: about 2 cups)
INGREDIENTS
• 8 ounces uncooked whole-grain farfalle
• 1 garlic clove, peeled • 1 cup grape tomatoes, halved • 1 cup yellow cherry tomatoes, halved • 3 ounces fresh mozzarella cheese, cut into 1/2-inch cubes (about 3/4 cup), divided • 1 ounce Romano cheese, grated (about 1/4 cup)
• 2 cups fresh basil leaves • 2 tablespoons extra-virgin olive oil • 2 teaspoons grated lemon rind • 1/2 teaspoon kosher salt • 1/4 teaspoon freshly ground black pepper
DIRECTIONS
1. Cook pasta according to package directions, omitting salt and fat; drain. Place pasta in a large bowl. 2. Combine basil and next 5 ingredients (through garlic) in the bowl of a food processor; process until smooth. Add basil mixture, tomatoes, and 5 ounces mozzarella to pasta; toss to combine. Top with remaining 5 ounces mozzarella and Romano cheese.
NUTRITION INFORMATION
Calories
364
Fiber
8g
Fat
14.7g 5.3g 5.6g
Cholesterol
25mg
Satfat
Iron
3mg
Monofat Polyfat Protein
Sodium Calcium Sugars
347mg 146mg
1.2g 15g 47g
Thanks for the advice, Jeremy, and to all the moms of box owners out there, Happy Mother’s Day!
4g 0g
Carbohydrate
Est. added sugars
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