IMPROVE YOUR EXISTING CUSTOMER SALES
WITH THESE 3 STRATEGIES
One of the biggest mistakes businesses can make is focusing too much on new customers or potential leads. While your business needs to attract new customers, you can’t forget your existing ones. These clients have already done business with you. They know what your business and its products can do for them. If they like the business relationship enough, they’ll even refer other people to you. That’s why it’s essential to boost your existing customer sales in addition to pursuing new leads.
START A CUSTOMER LOYALTY PROGRAM. Many companies offer their customers loyalty and reward programs — the more they shop, the more they earn. This is a great way to encourage current clients to continue shopping with you. Why would they go to a competitor for a similar product if they can earn rewards for shopping with you? Just make sure these rewards are worth your existing customers’ time, and you’ll see a boost in return sales before long. CROSS-SELL AND UPSELL YOUR PRODUCTS. You may offer merchandise considered to be one-time purchases that leave no reason for a customer to return, but that’s not necessarily the case. Try selling products that relate to their original purchase. Your company might also have products customers would buy, but they just don’t know about yet. Make sure to cover your bases, and be sure to ask if there’s anything else you can help each customer with after completing every sale.
If you want to improve your existing customer relationships and sales, try utilizing one of the following strategies.
ENGAGE WITH CURRENT CUSTOMERS OFTEN. After successfully completing a sale, reach out to your customer to ensure everything is going well with your product or service. You can address their concerns and provide excellent customer service if they are unhappy. If they are happy, they’re now aware that you care about them as a customer. They’ll be much more likely to buy from you again or even tell their friends about your company. You should also send out email marketing to your existing customers to share information about new products, services, or promotions.
Follow these tips — and you’ll be sure to see an increase in sales from referrals and previous customers as well.
UNDERSTANDING GEORGIA’S PARKED CAR DUI LAWS
Georgia police officers typically will find an individual to be in actual physical control of a vehicle if:
Did you know that it’s possible to be charged with a DUI while just simply sitting or sleeping in your parked vehicle? While most DUI arrests take place when a driver is pulled over by the police while actively driving on a public road, DUIs can still be given to drivers in parked vehicles. According to section 40-6-391 of the Official Code of Georgia Annotated (OCGA), it’s against the law to be in actual physical control of your motor vehicle while: • You’re under the influence of drugs, alcohol, or a glue or an aerosol to the extent that it’s less safe to drive. • Your blood alcohol concentration (BAC) is 0.08 or higher. The term “in actual physical control” is not very clearly defined in Georgia law. When police officers make this determination, they examine circumstantial evidence, looking for clues that the individual recently drove or intended to drive in the near future.
•
The keys are in the ignition.
• There is damage to the vehicle that leads one to believe an accident may have just taken place. • The vehicle is parked in the middle of the street. • The vehicle’s engine and/or tires are warm. • The driver has the keys in their hand in the driver’s seat. • The vehicle is in drive. • The vehicle is parked along the side of the road. For those convicted of a parked car DUI, sometimes referred to as an attempted DUI, the consequences can be extensive and serious and may include probation, driver’s license suspension, fines, jail time, community service, substance abuse counseling, and more! If you or a loved one is facing a parked car DUI charge in the state of Georgia, give us a call today. Our experienced team of professionals is here to help you get your charge reduced or dismissed!
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