Loupes Catalogue
UNIVET LOGO GUIDELINES Rev01_01-2025
LOGO GUIDELINES
UNIVET LOGO GUIDELINES
LOGO
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UNIVET LOGO GUIDELINES
LOGO MINIMUM DIMENSIONS
27 mm
PRINT Minimum size: 27x2,8 mm
2,8 mm
150 px
DIGITAL Minimum size: 150x0,5 px
0,5 px
By setting the minimum sizes for printing, the legibility of the logo on various print media is guaranteed. By setting minimum sizes for digital media, legibility is guaranteed on all mobile devices, computers and social media.
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UNIVET LOGO GUIDELINES
LOGO CLEAR SPACE
H”V” x2
H“V” LOGOMARK
It defines the minimum distance between the logo and other graphic element. In order to preserve the integrity of the Univet logo, which must never be encroached upon by other visual elements or text. It ensures that the logo is never placed too close to the edge of a document. The Logomark “V” factor is measured using the height of the uppercase “V” in the Univet logo and must be applied to all four sides of the logo as illustrated above.
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UNIVET LOGO GUIDELINES
LOGO COLOURS
The main logo may only be used in the single-colour variant white , light grey or black . The choice must be made according to the background on which it is applied. Black logo on light backgrounds and white/light grey logo on dark backgrounds.
BLACK On light background
WHITE OR LIGHT GREY On dark background
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UNIVET LOGO GUIDELINES
LOGOMARK
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UNIVET LOGO GUIDELINES
MINIMUM DIMENSIONS
8 mm
PRINT Minimum size: 8x2,8 mm
2,8 mm
50 px
DIGITAL Minimum size: 50x0,5 px
By setting the minimum sizes for printing, the legibility of the logomark on various print media is guaranteed. By setting minimum sizes for digital media, legibility is guaranteed on all mobile devices, computers and social media.
0,5 px
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UNIVET LOGO GUIDELINES
CLEAR SPACE
H”V” x2
H“V” LOGOMARK
It defines the minimum distance between the logo and other graphic element. In order to preserve the integrity of the Univet logo, which must never be encroached upon by other visual elements or text. It ensures that the logo is never placed too close to the edge of a document. The Logomark “V” factor is measured using the height of the uppercase “V” in the Univet logo and must be applied to all four sides of the logo as illustrated above.
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UNIVET LOGO GUIDELINES
LOGOMARK COLOURS
The Logomark may only be used in the single-colour variant white , light grey or black . The choice must be made according to the background on which it is applied. Black logomark on light backgrounds and white/light grey logomark on dark backgrounds.
BLACK On light background
WHITE OR LIGHT GREY On dark background
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UNIVET LOGO GUIDELINES
LOGO & LOGOMARK COEXISTENCE
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UNIVET LOGO GUIDELINES
LOGO & LOGOMARK COEXISTENCE
CATALOGUE In the case of the catalogue, always use the full logo on the cover (front and back) and use the Logomark on the inside pages.
Cover Page
Inside Pages
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UNIVET LOGO GUIDELINES
LOGO & LOGOMARK COEXISTENCE
BROCHURE In the the brochure, always use the full logo on the cover and use the Logomark on the inside pages.
Cover Page
Inside Pages
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UNIVET LOGO GUIDELINES
LOGO & LOGOMARK COEXISTENCE
PACKAGING In packaging, use the full logo on the front and the logomark to seal other sides of the package.
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UNIVET LOGO GUIDELINES
LOGO & LOGOMARK COEXISTENCE
FLYER If the document doesn’t allow to use both the main logo & the logo mark, the use of the main logo predominates. never use the logomark instead of the main logo. Except when area doesn’t permit it.
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UNIVET LOGO GUIDELINES
RESTRICTIONS ON THE USE OF LOGO
Will not increase disproportionately.
Under no circumstances should the shadow be applied.
You cannot change the proportions between Logomark and Logotype.
You cannot change the position of the character with the font.
Can not be done in colors other than corporate and monochrome colors.
Not font other than the corporate font can be used.
In order that each party may protect its trademarks, trade names, corporate slogans, corporate logo, goodwill and product designations, no party, shall have the right to use any such marks, names, slogans or designations. The other party, in the sales, lease or advertising of any products or on any product container, component part, orally or otherwise, except as expressly agreed by the parties.
Don’t use the full green logo and with a different code from the one indicated in this guide.
Don’t use the logo with the payoff “Optical Technologies” or with the Italian flag.
Don’t use the logo in the green-black combination.
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UNIVET LOGO GUIDELINES
COLOR PALETTE
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UNIVET LOGO GUIDELINES
COLOR PALETTE Coated
UNIVET GREEN Pantone 3537 C #00491E C95 M52 Y100 K35
CEMENT Cool Gray 1 C #D9D9D6 C16 M12 Y13 K0 R217 G217 B214 RAL 9018
SAND Pantone 4239 C #C8C3B3 C24 M21 Y28 K0 R200 G195 B179 RAL 095 80 10
R00 G73 B30 RAL 160 30 40
MOKA Pantone 2336 C #4E4B48 C68 M62 Y62 K26 R78 G75 B72 RAL 8019
BLACK Pantone Black C #000000 C85 M80 Y75 K80
Use the Coated Palette when printing on coated paper. This type of paper has a glossy surface coating, and the ink sits on top of the coating, allowing minimal ink absorption. For this reason, the Coated colors will have a more vibrant result. Always use the Pantonte Coated code also for any graphics or tools intended for web use, as the colour remains brighter and more faithful.
R0 G0 B0 RAL 9005
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UNIVET LOGO GUIDELINES
COLOR PALETTE Uncoated
UNIVET GREEN Pantone 3537 U #476857 C73 M48 Y64 K10 R71 G104 B87
CEMENT Cool Gray 1 U #DAD9D6 C15 M13 Y14 K0 R218 G217 B214
SAND Pantone 4239 U #C9C1B0 C24 M22 Y29 K0 R201 G193 B176
MOKA Pantone 2336 U #686666 C62 M55 Y54 K6 R104 G102 B102
BLACK Pantone Black U #000000 C85 M80 Y75 K80 R0 G0 B0
Use the Uncoated Palette when printing on uncoated paper. This type of paper does not have a surface coating, so the ink is partially absorbed by the paper. For this reason, the Uncoated colors will appear more subdued.
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