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November 2022 The Contractor’s Advantage
HarrisonLawGroup.com (410) 832-0000 jwyatt@harrisonlawgroup.com
CONTINUING A NEW TRADITION
Savor the Holiday Season
Traditionally, Thanksgiving means gathering at one family member’s home for a full day of cooking before a 30-minute feast, followed by a day of cleaning. Not exactly what most people would consider a holiday, especially if you’re the one doing all the cooking and cleaning. That’s one of the many reasons families have started to take a more relaxed approach to the holiday. My family started this during the pandemic, when we decided to spend our Thanksgiving holiday at the beach. Not only is the weather still warm well into November, but the change in scenery also breathed new life into the holidays. We travel to Duck, North Carolina, located in the Outer Banks, and rent a beach house for the whole family. Because it’s the off-season, the beach houses cost half as much as they would the rest of the year — it’s a crazy good deal. We started this little tradition back in 2020, because the family we usually see during the holidays couldn’t make it to a traditional Thanksgiving dinner. It was during one of the spikes in COVID-19, and we knew we had to do something unconventional to bring everyone together. We’d been going to the Outer Banks for vacations for years, so they were the natural choice for our new destination Thanksgiving — a way to bring the family together in difficult times. We still do the traditional things, like cooking
and spending quality time together, which is something I’ve always enjoyed. I’m not the biggest fan of turkey, so I was trying to come up with different ideas to cook for Thanksgiving dinner. I intended to cook cassoulet, which is a French bean dish with various types of meat like duck, pork, and such and all kinds of delicious sauces. I’ve had it before, and it was amazing, so I attempted to make it last year, but it wasn’t good at all. I’m not sure if I messed up the recipe, so I decided I’m probably not meant to make cassoulet anymore!
“We still do the traditional things, like cooking and spending quality time together, which is something I’ve always enjoyed.”
Thanksgiving is also the middle point when we’d like to take a break from the surge between September and December. It may just be in the practice of law, but once everyone returns from their summer holidays, all bets are off, and everything starts to accelerate. We work in construction law, and one of the primary concerns in the industry is going unpaid on construction projects. Some say they need to do something to get paid for this project or don’t want to end the year with any losses, so they usually like to call right around September. Hopefully, this year, I’ll be able to sort it out differently, but I usually spend a fair amount of time working during the first
few days of our Thanksgiving vacation. I try to get as much rest as possible throughout the summer because it usually gets pretty busy, but I’d never complain because I’m very grateful to have business and help those who need it most!
-Jeremy Wyatt
jwyatt@harrisonlawgroup.com | HarrisonLawGroup.com | 1
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IMPROVE YOUR SOCIAL MEDIA PRESENCE By Being Entertaining and Personable
Nearly every business has at least one social media account. Facebook, LinkedIn, Twitter, and Instagram are all great ways to reach and connect with your client base, but not everyone knows how to maximize the effectiveness of these tools. That’s unfortunate because when social media is used properly for business purposes, it can really help with marketing. In fact, if you use these accounts to promote your business and offer solutions to your customers (instead of just addressing negative reviews), you could see a massive boost in business. While social media is great for communicating with clients, it’s also an excellent avenue where potential customers can find you. To reach new people, you’ll need engaging and interesting content. You might think that means creating memes or whatever is trending at the moment, but the best way to create a strong social media presence is actually by adding a personal touch. If you only use your social media account to push your products and sell, you won’t get much from it. It’s important to remember that the average person turns to social media for entertainment — so your social media presence should be entertaining. A great way to do that is by adding a little personality. Tell people stories from your life and share things that are going on with you. Even though you might think your life is boring, that’s rarely the case. To maximize your content, connect these stories back to your work. Just make
sure the bulk of your content isn’t about your products or what you sell. People are more apt to become customers if they feel invested in and entertained by your content. The best social media accounts make sure that 75%–80% of their content is entertaining, light, and personable, while the remaining 20%–25% is dedicated to the business. Another great way to attract like-minded clients is by being real and letting people see a little bit of who you really are. Be genuine, not what you think people want to see from you or your business. You should also keep the platforms you use to promote your business and its products. Facebook, LinkedIn, and Twitter are all extremely popular, and every business should utilize these platforms. Instagram is necessary if you have a younger customer base, and Pinterest should be used for any companies that work in the creative world, such as interior designers. Even TikTok, when appropriately used, can help bring in more business. Crossposting is a great practice for many companies, but be aware that what’s popular on one platform may not see the same success on another. It’s important to remember that there’s only so much you can control when it comes to social media engagement. Sometimes the content that takes minutes to produce does better than the content you spent days or weeks on. Keep trying and have fun with it. You’ll notice a boost in business before long.
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ADD MORE LIFE TO YOUR WORK-LIFE BALANCE With These 3 Tips
HAVE A Laugh Establish a workspace. Our environment can play a large role in how we feel each day. If you haven’t established a workspace in your home, you Set boundaries. After you clock out for the day, it can be easy to get dragged back in if you get a text or email relating to your job. That’s why it’s important to set boundaries for yourself. Once you reach a certain time in the day, turn off your work phone or email. Set an alarm for yourself for a time when your work day comes to a close — and put everything away so you can focus on your home life. One of the biggest concerns employers have with remote work revolves around employees finding distractions at home that will take their attention away from job duties. While this is certainly true for some remote workers, it doesn’t apply to everyone. Certain individuals will even be drawn back into work at home when they’re supposed to be spending time with their family or doing hobbies they enjoy. In fact, when remote workers don’t unplug from their work, they are much more likely to burn out. If you or your employees are currently working remotely, it’s important to establish a proper work-life balance. Here are three ways to include more personal time in your daily routine.
might struggle to separate work from home life. Think about it; if you work from your living room, you will probably find it more difficult to relax there later in the evening. You don’t have to turn an entire room into an office, but dedicating a corner as your workspace will come with benefits. Wear work attire. What we wear has an effect on how we feel. If you’re wearing sweatpants while you work, it can be difficult to unwind when you’re off the clock and wearing the same clothes. Switch it up and wear professional attire while you’re working. When the workday comes to a close, you can shed your work clothes for something comfier, which will help you relax and focus on what’s going on at home.
WAR CHIEF FORGED BY WORLD WAR II Joseph Medicine Crow — The Hero We Need
In the North American Crow tribe, members must complete four challenges to earn the title of war chief. These tasks include … 1. Leading a successful war party on a raid 2. Capturing an enemy’s weapon 3. Touching an enemy without killing them 4. Stealing an enemy’s horse Each of these tasks requires skill, courage, and strategic thinking to complete — and during World War II, a tribesman named Private Joseph Medicine Crow mastered all of them.
Medicine Crow enlisted in the 103rd Infantry Division and “was recognized for leading a war party that, under fire, retrieved dynamite to use to attack German guns. He also overcame a German soldier in hand-to-hand combat on a street in France (sparing his life), and captured 50 SS horses at a farm where German officers were staying,” according to World Wisdom.
In 2009, President Barack Obama awarded Joseph Medicine Crow the Presidential Medal of Freedom for his service.
jwyatt@harrisonlawgroup.com | HarrisonLawGroup.com | 3
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Jeremy Wyatt jwyatt@harrisonlawgroup.com HarrisonLawGroup.com (410) 832-0000
PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
40 West Chesapeake Avenue, Ste. 600 Towson, MD 21204
Inside This Edition
1. 2.
Spending Thanksgiving at the Beach
Improve Your Company’s Social Media Presence
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3 Ways to Improve Your Work-Life Balance
This War Chief Is Practically Hercules
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3 Selling Strategies Customers Hate
OR YOUR POTENTIAL CLIENTS WILL AVOID YOUR BUSINESS 3 SELLING STRATEGIES TO AVOID
Have you ever walked into a business, talked to a salesperson, and left annoyed or angry? You may have even claimed that you would never return to the business again. It’s a situation that happens fairly often and proves certain sales strategies just don’t work. It’s important for business owners and salespeople to be aware of these strategies so they can avoid using them and upsetting their customers. You want your customers to enjoy working with your business so they return or refer people to you. If you’re using the wrong strategy, you’ll miss out on referrals and repeat customers. Here are a few selling strategies to avoid in your business. Failing to Focus on the Customer’s Main Problem When a customer steps into your business to purchase a product or
service, there’s a good chance they’re trying to find a solution to a particular problem. Many salespeople make the mistake of explaining the bells and whistles of their product or service instead of listening to the customer’s main concerns. When you can provide a solution to the customer’s problem, you will be much closer to making a sale. Overpromising and Underdelivering Plenty of salespeople like to promise the world to their customers but
this is by offering a free trial so your customers can experience the product for themselves with no strings attached. They’ll know exactly what they’re buying, and you’ll be there to answer their questions and explain all the features and benefits without having to overpromise. Arguing With Customers Sometimes customers will respond to your product or service with unrealistic or unreasonable objections. Stay silent or ask questions to further understand where they’re coming from because if you start arguing with a customer, you will lose the sale.
there’s a limit to what they can actually offer. When salespeople overpromise, they are
essentially lying, and it will come back to bite them. Customers don’t like being lied to and will be quick to share their experiences with others. A great way to avoid
There’s no foolproof way to sell to everyone, but by avoiding the above selling strategies, you will have a better chance of closing more sales.
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