MARKETING
GEOTARGETING
HOWWILL I KNOW IF THIS IS A FIT FOR ME? Every company is different. In general, though, a small company that needs between one and three deals a month to make online advertising profitable may find it makes sense to invest 7-15 percent of its annual gross revenue into online advertising. That type of metric should help you evaluate how effective a lead generation agency is working for you. Note: To reach the full growth potential for your business, pay per click advertising should be used in conjunction with other forms of marketing (direct mail, magazines, and print). Choosing the right combination of budget and search areas will increase your chances of being successful in digital marketing ventures. •
Finding the Sweet Spot for Your Paid Search Campaign DONE RIGHT, GEO-TARGETING CAN BE AN INVALUABLE MARKETING STRATEGY.
• Hard money lenders in most states need a larger search radius because the volume of search applicants will be sig- nificantly less than the other industries mentioned.
Justin Schneider is the co-founder of WebSharks.com, where he manages millions of dollars in annual online advertising. Learn more about effective paid Google search lead generation for real estate investors at TheWebSharks.com.
PRO TIPS FOR GEOTARGETING Even with all the technology available to us today that enables us to speak directly to our target audience most of the time, certain tactics will optimize your paid search results. Here are a few “pro tips” for getting the best bang for your buck when employing a geotargeting strategy: PRO TIP #1 REMOVE TARGET AREAS THAT HAVE A COMBINATION OF COMMERCIAL AND RESIDENTIAL. Imagine that a potential client is searching from their work computer, but they live in a ZIP code that doesn't fit your business’s financial lead criteria. By excluding dense commer- cial zones, you can avoid this scenario and cut out wasted ad spend. Do research and try to target ZIP code areas that are dense with residential zones.
The NICHE That Makes You RICH!
by Justin Schneider
I
NOT EVERY ZIP CODE IS CREATED EQUAL “Location, location, location” may be the most oft-repeated credo in real estate. It’s ubiquitous for a reason, and it defi- nitely applies in geotargeting strategy: If you don't do your homework and target the right ZIP codes you might generate leads that don't fit the financial blueprint that makes sense for your business. Identifying the right ZIP codes can make or break your marketing campaign. The right ZIP code for you will depend on your investment strategy. Here are some common exam- ples of how strategies and local home values align: • Homes-for-cash companies, or home-buying groups, generally choose areas with average home values up to $250,000.
f you’re going after the online market for your real estate investing business, paid search is going to be part of the conversation. Don’t waste your money by failing to put in a little bit of “grunt work” (it’s research, folks!) on the front end. Whether you are a real estate agent, a broker, a buy-and-hold in- vestor, a fix-and-flipper, a property wholesaler, a mortgage bro- ker, or a hard money lender, you need fresh, qualified leads. The best way to optimize
Invest in the rapidly expanding probate market! • Minimal competition • Highly motivated sellers with extremely fast response rates • Consistent and steady lead source
those leads is by deter- mining the geo-targeted “sweet spot” that makes sense for your business. Radius ZIP code targeting, the practice of choosing to show ads to customers within a certain range of a speci- fied ZIP code, is a highly effective way for many investors to find their sweet spot. However, you still must determine which radius to choose, and how to draw your circle of influence.
WeWill Show You How to: • Find properties that no one else knows about • Minimal repairs required • Thrive when other investors are struggling • Have home owners beg you to take their properties • Find owner financed opportunities • Make REAL money - with other people’s money!
GEOTARGETING: The practice of delivering different content or advertisements to website
KNOW YOUR FINANCIAL CRITERIA AND FIT
PRO TIP #2
YOUR TARGET ZIP CODES TO IT. Always be cognizant of the home values in each ZIP code. Choose residence-dense ZIP codes that make sense for your financial situation and your investing goals.
users based on their geographic locations.
• Top real estate agents often prefer to target neighbor- hoods with homes over $400,000.
DO SOME DUE DILIGENCE ON ANY
PRO TIP #3
RADIUS TARGETING: The practice of showing advertising to customers within a certain distance from a geographic location. Also known as proximity targeting and “targeting a radius.”
Use Discount Code ThinkRealty to Receive a Discount on Your First Order!
OUTSOURCED LEAD GEN. If you decide to utilize an outside marketing agency for your lead generation, try to find a company that will allow you to test drive their services or offer month-to-month or more with no long-term contract. Depending on your budget and investment strategy, you may need one or more months to get enough results to determine if online advertising is a good fit for your business.
• A flipper may want to pick ZIP codes based on their abili- ty to obtain financing for deals in those areas. • A mortgage company might want to look for higher credit scores in upper middle-class towns where home prices range from $350,000 to $600,000.
888.908.2718 • thinkrealty.usprobateleads.com
84 | think realty magazine :: august 2018
thinkrealty . com | 85
Made with FlippingBook flipbook maker