MARKETING
POSTCARD MARKETING
Front:
YOUR PENDING CASE IN [COUNTY NAME] COURT
This is a great way to make the postcard stand out, have a very personal feel, and get the reader’s attention. In this case, the investor used courthouse records to obtain mailing addresses for out-of-state landlords involved in eviction proceedings, then mailed those landlords. Let them know what you are offering. It should be easy to understand and the solution to a problem.
Resolve vacancy issues, unpaid rents, and more without the expense of legal action.
CALL BEFORE [DAY/MONTH/YEAR] TO DISCUSS OUR RESOLUTION PROCESS TODAY.
[PHONE NUMBER]
[WEBSITE]
Tell them what you want them to do. The deadline is optional, but many investors find that it creates a sense of urgency they find effective.
Many investors include both a phone number and a website but consider including only one (traditionally the phone number) to drive only the most motivated leads to you. Split-testing may serve you well here.
Back:
YOUR PENDING COURT CASE IN [COUNTY NAME] IS NOW PART OF THE PUBLIC RECORD. WE CAN HELP.
Reiterate where you got their information. Remember they may read the back first!
We purchase vacant and distressed rental properties from landlords in your area. If you are:
Building the Best Real Estate Postcard Possible BREAKING DOWN THE SCIENCE BEHIND POSTCARD MARKETING.
• Worried about the legal costs associated with eviction • Tired of fighting to place tenants and then fighting to receive timely payments • Ready to take advantage of your hard-earned equity in this rental property • In need of a cash infusion for your other business or lifestyle needs
Expound on the problem and the solution, but keep it simple.
WE, AT [BUSINESS NAME] CAN HELP. CALL ME, [YOUR NAME] TODAY TO DISCUSS YOUR OPTIONS AND AN OFFER ON YOUR PROPERTY.
Repeat your call to action and include your signature for a personal touch.
by Carole VanSickle Ellis
ostcard marketing is one of the most tried-and-true mar- keting strategies in real estate. Even with today’s massive array of digital options, many investors opt to designate a signif- icant amount of their business budget to hard-copy mailings. If P
[PHONE NUMBER] | [WEBSITE]
you are going to print and mail postcards, however, you will want to optimize them for your specific purposes. Here, we’ve broken a popular real estate postcard, front and back, to expose the thought process behind a simple sample design.
[SIGNATURE]
88 | think realty magazine :: august 2018
thinkrealty . com | 89
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