Here Comes the Beef! Trent VanderSloot, Vice President of Marketing for Riverbend Ranch Black Label Beef, and Melaleuca Executive Chairman Frank VanderSloot with the truck loaded with the very first orders of Riverbend Ranch Black Label Beef . The number of new subscribers has far exceeded all expectations, and it is clear that the Riverbend Ranch Black Label Beef is going to be a huge success! The Riverbend Ranch program is the nation’s only fully vertically integrated beef operation. Riverbend Ranch controls the quality of the animals and the quality of the beef throughout the entire process, beginning with best-in-the world Black Angus genetics and continuing through the entire supply chain. (This is not your typical Black Angus beef!) This program has taken Frank VanderSloot and his family more than 27 years to create. There is a huge demand for USDA Prime and High Choice beef raised in the US without growth hormones or antibiotics. Riverbend Ranch Black Label Beef is on its way to becoming a nationally recognized household brand.
4 MAY 2023 | MELALEUCA.COM
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