Svetlucave teksture! Raskošni aksesoari! Skulpturalne štikle! Uzbuđenje doterivanja za praznične prilike je na vrhuncu
Glimmering textures! Lavish accessories! Sculptural heels! The excitement of dressing up reaches its peak for events during the holidays
Sequins all day long, dizzyingly heels and glaring make-up are part of the current fashion moment, and it’s not only to do with the festive season Karl Lagerfeld once fa- mously said: “Sweatpants are a sign of defeat . You lost control of your life so you bought some sweatpants”. And even though this quote from the famous fashion Kaiser initially sounds excessively snobby, the fact is that we will also remember the pan- demic period for that item of clothing (and that it wasn’t really a time when anything was under control). Howev- er, as we find ourselves on the thresh- old of a new calendar year, everything is bursting with fashion optimism (without redress): Glimmering tex- tures! Lavish accessories! Sculptural heels! Thus, the excitement of dress- ing up reaches its peak for events dur- ing the holidays – because getting ready really is half the fun. This is shown unequivocally by sales figures recorded by online shop- ping platforms. “We are this year wit- nessing major growth in demand for partywear pieces,” say the market- ing team of Matches Fashion, one of the most popular retailers of luxury designer selections, hinting that the most popular purchases have prov- en to be elaborately adorned evening dresses in shades of fuchsia pink and mint green by The Attico, burgundy and silver that are produced by young creative brands, as well as tradition- ally elegant gowns that carry the sig- natures of Valentino, Erdem and Gi- ambattista Valli. If you ask the team at the iconic Net-a-Porter platform what we will wear for the festivities of the New Year period, they will almost instinctively answer by explaining that their cus- tomers love everything that shines – like gold. Speaking in confidence, they also told us the following: “The reflec- tions of accessories and gemstones on items of clothing that are no longer reserved exclusively for evenings will
Šljokice od jutra do sutra, vrtoglave potpetice i bleštava šminka deo su modnog trenutka, i to ne samo o praznicima Karl Lagerfeld je svo- jevremeno slavno sročio: „Trenerka je znak poraza. Priznali ste da ste izgubili kontro- lu nad svojim životom kada kupi- te donji deo trenerke.“ Premda taj citat modnog kajze- ra na prvu zvuči kao preterano pre- ka snobovština, činjenica je da će- mo period pandemije pamtiti i po tom odevnom predmetu (te da to baš i nije bilo vreme kad je išta bilo pod kontrolom). Međutim, na pragu nove kalendarske godine sve pršti od modnog optimizma (bez pokri- ća). Svetlucave teksture! Raskošni aksesoari! Skulpturalne štikle! Da- kle, uzbuđenje doterivanja za pra- znične prilike je na vrhuncu jer je spremanje, realno, polovina zabave. Podaci o prodaji sa onlajn šo- ping platformi to nedvosmisleno po- kazuju. „Ove godine svedoci smo velikog rasta potražnje za partywe- ar komadima,“ poručuju iz marke- ting tima jednog od najpoznatijih ritejlera luksuzne dizajnerske se- lekcije „Matches Fashion“ i nago- veštavaju da su se najviše kupova- le elaborativno ukrašene večernje haljine u nijansi fuksije i mint ze- lene brenda „The Attico“, bordo i srebrne mladih kreatorskih marki, kao i tradicionalno elegantne toa- lete sa potpisima „Valentino“, „Er- dem“ i „Giambattista Valli“. Ukoliko pitanje šta ćemo nosi- ti u novogodišnjoj gunguli posta- vite timu kultne platforme „Net- a-Porter“, oni će vam bez mnogo razmišljanja odgovoriti da njihove mušterije vole sve što sija – kao da je zlato. U poverenju su nam rekli i sledeće: „Odsjaji sa aksesoara i štras na odevnim predmetima koji više ni- su rezervisani samo za veče privla- čiće poglede gde god da se pojavite.“ Od cipela u bestselere „Net-a- Porter“ selekcije ušle su impresivne
Tekst/Words: Ivan Radojčić
Fotografije/Photography: Profimedia.rs, Unsplash
Fashion » Moda | 61
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