Why SAP?
Bosch Industrial Manufacturing | Germany Industry Cloud Solutions
• Zoovu's Semantic studio enables Bosch Power Tools Accessories to turn complex technical specs into customer-centric language to use as a foundation for digital assistants that help customers find the right accessory for power tools for their specific needs and applications with ease. • Together, SAP and Zoovu deliver AI experiences that provide Bosch’s sales team with support needed to guide customers through the buying process to make confident purchasing decisions. • Connection between Bosch digital assistants and the CRM (SAP Marketing Cloud) will allow Bosch Power Tools Accessories to better leverage data, gain business insights, build better personas for an enhanced customer experience (no matter if it's online or in-store)
Simplifying Product Discovery with Zoovu
Buying power tools accessories is complicated and overwhelming for the average customer and Bosch wanted to adequately support customers who faced endless questions, technical specs, and lackluster product content on digital channels. Using Zoovu's Semantic studio, Bosch Power Tools Accessories turned complex technical specs into customer-centric language to use as a foundation for digital assistants that help customers find the right accessories for the power tools for their specific needs and applications with ease. Zoovu, an Industry Cloud Partner Solution, integrates with SAP Marketing Cloud to ensure a seamless customer buying journey experience for Bosch’s customers. Global Touchpoint Owner - Online Product Guidance, Bosch Power Tools Accessories - Ganna Lobachevska “Simplifying buying the power tools accessories is how we set ourselves apart and develop an authentic, customer-first relationship with customers. As a result, a better discovery experience drives sales and customer loyalty.”
46 Digital Assistants Live
65% Estimated increase in customer engagement in over 35 global markets
Challenges
• Siloed demand planning & forecasting processes • Slower Time to market new products & services • Limited resilience for business processes
Outcomes
• Improved employee productivity and customer experience/ satisfaction • Increased revenue growth • Reduced Time To Market
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