Why SAP?
VitrA
• Ability to improve operational efficiency, enhance capabilities to meet customer demands, and provide real-time insights with SAP S/4HANA • Digital transformation focused highly on customer needs and priorities • SAP Customer Experience solutions to create a 360-degree customer management framework that offers a user-friendly screen and the ability to track and manage current and potential customers • SAP Extended Warehouse Management (SAP EWM) application, which supports audio collection and augmented reality, to optimize and dynamically manage warehouse operations
Mill Products | Switzerland SAP S/4HANA, SAP Customer Experience, and SAP EWM
Creating a Smarter and More Efficient Cloud Enterprise The VitrA brand, part of Eczacıbaşı Holding A.Ş., is a leading producer of ceramic sanitary ware, bathroom fittings, and showering area solutions for households and commercial settings. With a strong focus on providing high-quality, unique, and smooth experiences to customers and stakeholders alike, VitrA decided to embark on a digital transformation to become a technologically driven and advanced organization. The company focused on leveraging data to enhance customer experiences and increase operational excellence while decreasing operational costs. To help it achieve such a transformation, VitrA turned to the experts.
25% Increase in sales due to increased output in production and warehousing
30% Faster end-to-end logistics operations
75% Reduction in merchandise returns
Challenges
• Lack of standardization & automation • High exposure & cost associated with risk and compliance
“Digitalizing our building products business using SAP S/4HANA gives us a single source of truth for our data.”
-Alp Güldür
Outcomes
CIO and Digital Leader Eczacıbaşı Building Products
• Improved employee productivity and customer experience/ satisfaction • Increased revenue growth • Optimized operations, inventory and supply chain management
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