Why SAP?
Butterfly Marketing
• Advanced system using SAP S/4HANA to help identify operational loopholes and to leverage the experience of best practices from SAP • High-impact performance to create accurate reports, enabling management to make faster decisions • Enhanced and more responsive user experience (UX) with the SAP Fiori® UX
40% Improvement in customer satisfaction
10% Increase in sales revenue
12% Reduction in days sales outstanding
Consumer Products | Bangladesh SAP S/4HANA and SAP Fiori UX
Using Data-Driven Decision-Making to Help Expand Business Globally
Challenges
• Lack of visibility of business processes, 360˚ view of customers • Lack of standardization & automation • Lack of collaboration & capability to scale
Butterfly Marketing Limited helps make life easier for its customers across Bangladesh with high-quality electronic products and home appliances and supportive customer service. Realizing its vision to become a globally recognized business, Butterfly is focused on expansion through technological advancement. To support its continued growth, the company decided to move to a future-ready, integrated ERP system. The goal was to automate finance, manufacturing, planning, quality management, and logistics to gain real-time insights for improved efficacy and efficiency in decision-making enterprise-wide.
Outcomes
• Optimized operations, inventory and supply chain management • Improved employee productivity and customer experience/ satisfaction
• Increased revenue growth • Improved finance operations • Reduced Costs • Improved decision-making
“Our company is looking to go global. To expand our reach in the market, we needed a sustainable and scalable system. SAP software was the right choice for this journey.”
SAP Project Manager and Head of IT, Butterfly Marketing Limited -Md. Johurul Islam Razib
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