Why SAP?
FRoSTA AG
• Software that meets established criteria for a platform to support end-to-end processes, allowing the business to access data enterprise-wide to serve customers and form stronger customer relationships • Ability to unify operations and support foundational services using SAP S/4HANA and SAP HANA® • Access to standard and custom SAP Fiori® apps connected through SAP® Business Technology Platform to transmit agricultural and other types of data along the entire supply chain
Consumer Products | Germany SAP S/4HANA, SAP HANA, SAP Fiori, and SAP Business Technology Platform
Faster Product calculations, now taking just 8 minutes, down from 8 hours
30% Faster throughput, thanks to better-integrated business planning
Providing Greater Transparency for Consumers from Seed to Field to Bag
Starting its journey in 1961 by preserving high-quality fish and transporting it into Germany, FRoSTA AG has since become one of Europe’s leading manufacturers of frozen foods and the market leader for frozen meals in Germany. The company takes pride in finding the right products and ingredients to keep its customers happy while respecting the environment. Its concept of “ FRoSTA- Reinheitsgebot ,” or purity law, shows consumers in Germany, Italy, Austria, Poland, the Czech Republic, Switzerland, and other European countries that FRoSTA does not use additives in any of its products. In a world where people are more concerned with food provenance and traceability, customers appreciate knowing details about their food. To meet this need, FRoSTA sought a solution to help it provide more transparency on how it chooses its products and where they are sourced.
Challenges
• Complex system landscape & integration. No Single source of truth • Lack of standardization & automation • Low employee productivity & customer experience/ satisfaction
Outcomes
• Optimized operations, inventory and supply chain management • Reduced Time To Market • Improved employee productivity and customer experience/ satisfaction
“Using SAP S/4HANA and SAP Business Technology Platform, we have a robust foundation to support innovation with intelligent technologies.”
DTO&IT Director, FRoSTA AG -Ben Windhorst
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