The Keap Insider - Volume 1.2

Commun The Key to Consumer Trus

By Shaun Buck, CEO of News

W hen you stop for a around us works, you’ll notice that the universe functions based on a series of laws. For example, we have the laws of gravity and physics. They are so consistent and predictable that we know exactly how long it takes for the Earth to rotate around the sun, to the point that we know precisely when we need to add leap sec- onds to our clock. As a civilization, we had to clearly understand the minute and think about the way everything laws of the universe in order to make the major scientific break- throughs that have revolutionized everyday life. I remember a long time ago, I was thinking about how the universe works. If the universe has these unwavering laws, is it possible that other areas of our lives, like love and money, have rules that allow you to create your dream life? Are they the secrets to success? I believe so.

I quickly found that when I follow these rules, my life gets better, I become more successful, and I win in all areas of life. Even times when, in the short term, it appeared I was losing, if I stayed focused on these rules, my suc- cess rate was virtually guaranteed. I want to share three of the rules I live by. They’ve had a profound effect on my life, both personally and professionally. Always play the long game. I’ve never understood sacrific- ing the future for a short-term

win, but this is how most people live life. Do you really want to be most people? We have all heard the stories of those who appear to have gotten everything they ever wanted virtually overnight. While you can luck into success, it is incredibly rare. Unfortunate- ly, we mostly hear these sensa- tionalized stories of fast money and overnight millionaires or even billionaires. This simply isn’t reality. Looking back to when I moved out and had a kid at 16, the long game was all I had. I re- member many of my friends going out partying every weekend, but I had responsibilities. I couldn’t

“I quickly found that when I follow these rules, my life gets better, I become more successful, and I win in all areas of life. Even times when, in the short term, it appeared I was losing, if I stayed focused on these rules, my success rate was virtually guaranteed. ”

12 \ The Keap Insider \ Keap.com

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