The Keap Insider - Volume 1.2

• If you hire copywriters or outside marketers, this formula is critical so you know whether or not the copywriter you hired did a good job. If you don’t write your own ads (or don’t plan to), then this will help you sell your product better, not just by using sales letters but also postcards, radio ads, face-to- face interactions, etc. Most of the psychology is exactly the same. • If you are a copywriter or do marketing for others, you can use this as a simple checklist to make sure you have included every value-builder strategy, price objection technique, and headline

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