peace and build beautiful memories. We know what home means. Each home we build potentially holds so many moments – meeting each other, getting engaged, bringing home babies. It’s a happy place! Custom design seems much more difficult to market as opposed to the cookie-cutter model. Suzanne, what are the challenges in marketing creativi- ty and limitless potential as opposed to binary options? SB : It’s always more difficult to order dinner from a huge menu! But if the server gives great recommendations, you should have a better meal this way than if you only have one or two options. Your dream home is like your fantasy meal – it’s such a personal thing. I think a home should possess the same individuality as you do. I tire of seeing identical homes, but even though many people agree, they still want ease of access to that tailored-to- them look. They don’t have time, or perhaps the direction of vision, to know just what they want, even though our clients all have wicked style and taste. That’s why our creative team is in-house to help you and make sure even if it’s simple, clean and tra- ditional, it’s what you love. We love helping you find the perfect unique look, or light, or tile, because it’s what we’re all about. We’ve never built two homes remotely the same. What is your range at Bowers Construction, geograph- ically speaking? CB: We build primarily in the HRM, but will venture further for the right project. Do you have immediate plans or see opportunities for Bowers Construction outside of the HRM? CB: We do not plan to expand operations outside of HRM at this time. There is plenty of opportunity here and this is where we call home. Caleb, can you please say a few things about those first projects at The Parks of West Bedford and what it all meant to Bowers Construction moving forward. CB: We had experience with West Bedford. We were building our own family and planting roots in West Bedford, so it was a natural start for our company. It was the place to be, no doubt. We are proud to say West Bedford was where we built our first homes and where our first handful of clients call home now. We miss them but still see them often. And what is that very first meeting like? What is an Open House experience like with Bowers Construction? CB: Our listing realtor, James Higgs – a partner at Para- chute Realty – is one of the most knowledgeable realtors around, especially when it comes to new construction. When you enter an open house, James will welcome you with his extensive experience, knowledge and, of course,
“Ultimately our goal is to create the vision our clients have had from the beginning.”
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SPOTLIGHT ON BUSINESS MAGAZINE • APRIL 2017
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